Избор на изпълнител за планиране, управление, изпълнение и отчитане на международна маркетингова и рекламна кампания за популяризиране на регион Бургас като туристическа дестинация в периода 01 октомври 2026 г. – 31 март 2027 г.

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The purpose of the public procurement is to increase the international recognition of the Bourgas region and to stimulate inbound tourism by implementing a measurable marketing campaign aimed at audiences with demonstrated interest in travel and a real likelihood of visiting the destination. The campaign shall be implemented in international issuing markets that are objectively justified in view of their tourism potential, the demand for travel, transport accessibility to the Bourgas region and their ability to generate inbound tourist flows during the campaign period. For the purposes of campaign planning, the existing, planned or publicly announced direct air connectivity between Bourgas Airport and the respective issuing market may be used as one of the objective indicators justifying the choice, activation and schedule of the marketing activities. The contractor shall independently determine the most appropriate combination of communication channels, media environments and tourism marketing ecosystems necessary to achieve the campaign objectives, provided that these are measurable, transparent and allow reaching audiences demonstrating a real interest in travel. The…

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