«Μυδοκαλλιέργεια Πιερίας: Στρατηγική Ανάπτυξη και Διεθνής Επέκταση μέσα από δράσεις Προώθησης, Έρευνας και Καινοτομίας», Υποέργο 1: Δημιουργία συλλογικής ταυτότητας και προώθηση προϊόντων αλιείας και υδατοκαλλιέργειας σε εγχώριες και διεθνείς αγορές της πράξης "Μυδοκαλλιέργεια Πιερίας: Στρατηγική Ανάπτυξη και Διεθνής Επέκταση μέσα από δράσεις Προώθησης, Έρευνας και Καινοτομίας"

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The subject of the contract is the creation and promotion of a collective identity for fisheries and aquaculture products of Pieria, aiming to strengthen their presence in domestic and international markets. The implementation includes the analysis and improvement of product placement conditions in the target markets (Spain, France, Greece) through specialized research, including focus groups, B2B interviews, and big data analysis. Furthermore, it includes the design of a strategic plan to improve product placement, as well as the redesign of the collective commercial identity and the upgrading of communication through promotional material, informational leaflets, and digital campaigns. The project also includes participation and presence of the products in trade fairs at an international level (Spain, France & Greece) and the development of advertising strategies on social networks. The subject of the contract is the creation and promotion of a collective identity for fisheries and aquaculture products of Pieria, aiming to strengthen their presence in domestic and international markets. The implementation includes the analysis and improvement of product placement conditions in…

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