Meat purchase data

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AHDB needs a selection of core and optional meat data requirements. • Core equates to reads for Total Grocery, Meat, Fish & Poultry (MFP), Red Meat key categories (e.g. primary & processed) and key cut breakdown, other protein topline. • Optional extra 1 equates to reads for other protein categories and cut breakdown. • Optional extra 2 equates to reads for red meat cuts in more granular detail. • Optional extra 3 equates to red meat SKU detail. AHDB expects the following to be delivered as standard.  The basic measures required will consist of the following as a minimum: • Value • Volume • Price • Buyer numbers i.e. penetration • Volume per buyer i.e. frequency and volume per trip  Data must be split by retailers including the following as a minimum: • Tesco • Sainsbury’s • Asda • Morrisons • Aldi • Lidl • Co-op • Waitrose • Iceland • M&S • Ocado • Independents & Symbols • Bargain Stores • Butchers AHDB requires the supplier to calibrate data and ensure accuracy of databases for each data release. Prior warning should be given for any restatement of data, together with clear explanation of reasoning for restatement. Suppliers to outline expected frequency of restatements. Any…

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