Accompagnement SEO / GEO de la Région Île-de-France.

The contract will come into effect upon notification for an initial duration of two years. This period is renewable once for the same duration, leading to a maximum total duration of 4 consecutive years. The execution period and its starting point are determined by the purchase order(s).

Key milestones and phases include:

• Tranches (MOE_TR1 to MOE_TR5), each encompassing: Analysis/Design, Installation in T&Q, Configuration in T&Q, Data recovery in T&Q, Interface realization, Form and edition realization, Qualification and acceptance, Installation in Pre-Production, Training, and Installation in Production.
• Specific activities: Initialization, Technical Audit (for one template or 10 templates), Functional Audit (for one Figma prototype or 5 Figma prototypes), Analysis of erroneous links, Operational management, Ticket, AMOA, Internal mesh optimization, Semantic field study, Content writing (various word counts), Content rewriting (various word counts), Netlinking, AdWords, Positioning report, Analysis tools, Provision of an internal agency tool, Matomo expertise, and Benchmarking.

A prolongation of the execution period may be granted by the buyer if a reason beyond the contractor's responsibility prevents timely execution. The duration of any subcontract is specified in months, rounded up to the nearest whole month if necessary.

The core scope of work for this tender encompasses several key missions and services.

Mission 1: Initialisation involves presenting the project team and vision, defining information exchange and follow-up mechanisms, and outlining the strategy in line with CRIDF's objectives. Deliverables for this mission include a nominative list of project team members with task distribution and responsibilities, meeting minutes, and a methodology document (e.g., for service monitoring and ticketing).

Mission 2: Technique focuses on auditing and optimizing existing systems, as well as designing new services or websites. This includes technical audits of templates (for 1 or 10 templates) and functional audits of Figma prototypes (for 1 or 5 prototypes). It also covers the analysis of broken internal links (identifying 3xx, 4xx, and 5xx error codes) with the possibility of correction. Operational management is a key part, involving resolving anomalies or implementing evolutions identified from various audits and benchmarks, which may include backoffice interventions, drafting requests for corrections or evolutions, and validating deliveries. Deliverables are audit reports detailing identified issues, their prioritization, and proposed corrective actions, along with Excel files containing broken link information (anchors, page URLs, error link URLs).

Mission 3: Contenus includes optimizing internal linking, conducting semantic field studies, and writing or rewriting content in various word count ranges (under 1000, 1000-2000, 2000-3000, 3000-4000, and over 4000 words). Deliverables consist of a list of targeted keywords, the rewritten content, and potentially proposals for internal linking to enhance content notoriety.

Mission 4: Acquisition payante involves services such as Netlinking and AdWords.

Mission 5: Analyse / Reporting comprises providing positioning reports, utilizing analysis tools, making an internal agency tool available, offering Matomo expertise, and conducting benchmarks (for up to 5 or 10 sites).

Mission 6: Formation provides remote training.

Mission 7: Gouvernance includes conducting on-site steering committees and remote follow-up committees.

Additionally, Mission 9 covers complementary consulting services.