Agence de marketing pour mener les campagnes de promotion digitale du CNOSF

The contract is set to begin on December 18, 2026, or from the date of notification if it occurs after December 18, 2026. The firm duration of the contract will conclude on December 31, 2028. This initial period covers approximately two years and thirteen days. The contract also includes a provision for renewal, allowing it to be extended two (2) times for an additional period of one (1) year each, subject to the express decision of the CNOSF.

The core scope of work for this tender involves the definition and implementation of digital marketing levers, including detailed media plans, provisional performance objectives (such as coverage, impressions, CPM, CPC, and clicks), and the associated tracking mechanisms to ensure data integration into tools like Salesforce and Salesforce Data Cloud.

Key deliverables and responsibilities include:

• Campaign Management: Managing all digital levers with a dedicated team, potentially including occasional expert support with CNOSF validation.
• Tracking and Data Integration: Developing a tagging plan for conversions, integrating campaign data into Salesforce/Salesforce Data Cloud, and guaranteeing tracking functionality.
• Reporting and Monitoring: Providing proposed tools for performance dashboards (e.g., Looker Studio), defining dashboard structure (per campaign and global per brand), outlining the frequency and format of follow-up meetings with CNOSF, and structuring end-of-campaign reports.
• End-of-Campaign Reports: These reports must cover media performance (e.g., Reach, Impressions, CPM, CPC, CTR, Budget), conversions (e.g., conversion rate, CPT/CPI, ROI/ROAS), a qualitative analysis of results, lessons learned, and actionable recommendations for future campaigns, supported by historical CNOSF performance and industry benchmarks.
• Target Analysis: Analyzing CNOSF's targets to map out communications and campaigns, facilitating the organization of annual campaigns.
• Campaign Content Creation: Creating or adapting campaign formats as needed for specific campaigns.
• Piloting and Reporting Rhythm: This includes an annual framing meeting, retro-planning, and budget distribution; regular operational follow-ups before, during, and after each campaign; continuous access to performance dashboards; and an annual Business Review with a performance action plan.
• Social and Environmental Responsibility (RSE): Describing the candidate's RSE approach in line with CNOSF's commitments.
• Cost Structure: Detailing agency fees, project manager days, and potential technical costs.
• Dedicated Team: Providing details on the composition, roles, responsibilities, availability, and replacement policy of the dedicated team.
• Advancement of Media Costs: The agency is responsible for advancing all media costs, and the candidate must specify their financial capacity, advertising account management, and invoicing processes.
• Monitoring and Innovation: Describing the approach to monitoring digital market developments.