Published
Agenturleistungen zur Unterstützung der Bundesstiftung Gleichstellung bei der Umsetzung von Maßnahmen der zielgruppenadäquaten Öffentlichkeitsarbeit, vor allem im Bereich der Umsetzung integrierter Kommunikations-maßnahmen, der Weiterentwicklung der Stiftungswebsite und der Grafik- und Content-Erstellung u. a. für die Social-Media-Kanäle der Stiftung
Notice number: ocds-mnwr74-fe57295e-352e-49de-8b1c-514b3021369f
KEY INFORMATION
- Submission deadline
- • Sep 20, 2026
- Location
- 🇩🇪 Germany
- Contracting authority
- Bundesstiftung Gleichstellung
- Accepted Languages
- DEU
- Tender type
- Services
- Contract Value
- Published date
- Aug 23, 2026
TENDER DESCRIPTION
This tender invites proposals for comprehensive agency services to support the Federal Foundation for Gender Equality in implementing target-group-appropriate public relations and integrated communication measures. The core scope encompasses the overall concept and execution of PR campaigns, conception and production of design elements including graphics and social media content, and extensive services for content development, maintenance, programming, and layout of the foundation’s websites, alongside social media management and proofreading of publications. Contractors must adhere to stringent technical standards for print production, including ISO 9001, ISO 14001, and PSO certifications, utilize sustainable printing materials, and comply with specific Content Management System and website image specifications. The framework agreement is set to begin on January 1, 2027, for an initial term of two years, with the possibility of two one-year extensions, for a maximum duration of four years, with an estimated annual net contract volume of €210,000. Bidders are required to demonstrate a minimum average annual net turnover of €250,000 over the business years 2023, 2024, and 2025.
TENDER BRIEF
The contract timeline indicates an intended contract start date of January 1, 2027. The framework agreement is initially for a period of two years, with the contract becoming effective upon its signing. The client reserves the option to extend the contract twice, each for an additional year, for a maximum total contract duration of four years. There is no legal entitlement to these extensions.
Key milestones in the procurement process include:
- Sending of the EU-wide announcement: Friday, August 21, 2026.
- End of the deadline for requests for information regarding the tender documents: Monday, August 31, 2026, 12:00 PM.
- Latest date for answering requests for information: Friday, September 11, 2026.
- End of the deadline for electronic submission of participation applications: Sunday, September 20, 2026, 12:00 AM.
- Expected invitation to submit bids: Thursday, September 24, 2026.
- Expected bidding deadline: October 19, 2026.
- Presentation and negotiation (specifically mentioned for Lot 1): Friday, October 23, 2026.
Sources
- 1Leistungsbeschreibung_Los 1.pdf — “maximal vier Jah- ren vor. Es besteht kein Rechtsanspruch auf die Verlängerung. Angestrebter Auftragsbeginn ist der 01.01.2027. Die zu erbringenden Leistungen werden auf der Grundlage einer Rahmenvereinbarung jeweils kon…”
- 2Leistungsbeschreibung_Druck_Los 2.pdf — “beschriebenen Leistungen zu beauftra- gen, ohne dass der Druckerei Honorarforderungen zustehen. 1.3. Leistungszeitraum Die Rahmenvereinbarung wird zunächst für zwei Jahre geschlossen (Näheres siehe Rahmenvereinba- rung z…”
- 3Rahmenvereinbarung_Entwurf.pdf — “Bundesstiftung Gleichstellung Leistungsvertrag als Rahmenvereinbarung Leistungsvertrag Bundesstiftung Gleichstellung Karl-Liebknecht-Str. 34 10178 Berlin Entwurf - Auftraggeberin - - Auftragnehmer*in- Vertragsparteien ge…”
- 4Verfahrensbedingungen_Los 2.pdf — “der Auftragsvergabe nicht zustimmt. In diesem Fall sind Ansprüche gleich welcher Rechtsgrundlage gegen die Auftraggeberin ausgeschlossen. 1.1 Leistungsbild Vergabe von Dienstleistungen gem. Leistungsbeschreibung. Die Erb…”
- 5Verfahrensbedingungen_Los 1.pdf — “verlängert wird. Die Auftraggeberin behält sich die Option einer zweimaligen Vertragsverlängerung um jeweils ein weiteres Jahr bis zu einer Gesamtvertragslaufzeit von maximal vier Jahren vor. Es besteht kein Rechtsanspru…”
The core scope of work and statement of work summary for this tender involves a range of communication and digital services to be provided under a framework agreement. The initial term of the agreement is two years, starting around January 1, 2027, with the possibility of two one-year extensions, totaling a maximum of four years. The estimated annual contract volume is 210,000 Euro net, though there is no obligation for the client to call off a minimum quantity of services.
The services explicitly stated in the documents include:
- Overall concept and implementation of public relations campaigns: This encompasses target group analysis, strategy development, content creation, production of campaign materials, media planning, and reporting.
- Conception and production of design elements: Such as icons, header graphics for mailings, regular creation of infographics for the foundation's website knowledge area, and design of social media tiles. It also includes branding/merchandising products, covering research, creation of print files, and production handling.
- Services for content development, maintenance, programming, and layout of specific websites: These are www.bundesstiftung-gleichstellung.de, gleichstellungsbericht.de, and gleichstellungs-check.de. Services include designing and programming new website areas, UX/UI design, technical support and bug fixing, ensuring accessibility, SEO consulting, and occasional content input (texts, graphics) into the CMS.
- Content creation and social media management: This involves regular creation and coordination of editorial plans based on client topics, and posting contributions on the client's social media channels, including Instagram, LinkedIn, YouTube, and potentially others like Bluesky. Project-related tasks include creating specific social media tiles and series, short animated explainer videos (approx. 1-3 minutes), animations, illustrations, and potentially editing raw video material.
- Creation of barrier-free documents and materials: Adhering to BITV 2.0 and BGG standards.
- Proofreading and copyediting of foundation publications: This includes various (scientific) German-language publications such as studies (80-100 A4 pages, 1-2 times annually), factsheets (4-6 pages, 2-3 times annually), and guidelines (1-2 times annually). All proofreading and copyediting must follow the editorial rules of the Bundesstiftung Gleichstellung.
General requirements for collaboration include close cooperation with the client, documentation of services, and integration of existing or developing technical requirements. The contractor must provide a dedicated contact person for the overall project and a substitute, and adhere to the Corporate Design of the Bundesstiftung Gleichstellung.
Sources
- 1Verfahrensbedingungen_Los 2.pdf — “der Auftragsvergabe nicht zustimmt. In diesem Fall sind Ansprüche gleich welcher Rechtsgrundlage gegen die Auftraggeberin ausgeschlossen. 1.1 Leistungsbild Vergabe von Dienstleistungen gem. Leistungsbeschreibung. Die Erb…”
- 2Leistungsbeschreibung_Los 1.pdf — “maximal vier Jah- ren vor. Es besteht kein Rechtsanspruch auf die Verlängerung. Angestrebter Auftragsbeginn ist der 01.01.2027. Die zu erbringenden Leistungen werden auf der Grundlage einer Rahmenvereinbarung jeweils kon…”
Login to view all answers and insights
Unlock tender brief for freeTENDER DOCUMENTS
DIRECTORY • 14 FILES
- _Hinweise von der e-Vergabe.txt1 KBTXT
- Preisblatt_Los 1.docx89 KBDOCX
- Auswahlkriterien_Los1.pdf434 KBPDF
and 7 other documents
Login to view and download all tender documents
Unlock documents for freeASK AI ABOUT THIS TENDER
Can a foreign company apply?
Yes, foreign companies can apply as long as they meet all the requirements set out in the procurement documents.
Login to ask more questions.
Unlock AI tender chat for freeUnlock your tender workflow
Run your first search, evaluate the results, save a daily monitor and start building a pipeline of tenders worth pursuing.