Aquisição de serviços de avaliação mediática e digital para promoção de Portugal como destino turístico

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Acquisition of media and digital evaluation services, for a maximum period of 36 months, to support the promotion of Portugal as a tourist destination. The services include the activation of a capture system, the acquisition of licences and other access to protected content, the capture of references across various media (print, online, television, radio and social networks), the provision of a platform for systematising the captured references, the analysis of those references based on performance metrics, and the provision of an interactive dashboard for media evaluation. Acquisition of media and digital evaluation services, for a maximum period of 36 months, to support the promotion of Portugal as a tourist destination. The services include the activation of a capture system, the acquisition of licences and other access to protected content, the capture of references across various media (print, online, television, radio and social networks), the provision of a platform for systematising the captured references, the analysis of those references based on performance metrics, and the provision of an interactive dashboard for media evaluation.

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