Asistencia técnica para la gestión de contenidos y analítica de las webs y redes sociales y marketing online de Ihobe

The contract timeline is as follows:

• Total Duration: 12 months from the formalization of the contract.
• Extension Option: The contracts for the three lots may be extended by 12 months, under the same conditions as initially offered, by mutual agreement between the parties before their completion.
• Start Date: The start date of the work cannot be earlier than the formalization of the contract.
• Milestones/Phases: If partial deadlines or activity arrangements are explicitly provided in the Technical Specifications, they will be mandatory if offered or set, respectively.
• Deadlines and Penalties: The contractor is obligated to fulfill the contract within the deadlines established in the cover sheet and the Work Plan presented with their technical proposal. Penalties may be applied for delays attributable to the contractor.The contract duration is 12 months starting from the formalization of the contract. There is a possibility for the contract to be extended for an additional 12 months, under the same terms, if both parties agree before the current contract ends. The work cannot commence before the contract is formalized. Any partial deadlines or activity schedules specified in the Technical Prescriptions will be mandatory. The contractor is bound to meet the deadlines set out in the cover sheet and the submitted work plan, with penalties applicable for delays caused by the contractor.

The core scope of work for this tender involves providing technical assistance for Ihobe's digital presence across three main lots. The overall objective is to enhance communication effectiveness, digital positioning, message coherence, and data-driven decision-making, all aligned with Ihobe's digital and communication strategy.

The contract is divided into three independent lots:

• Lot 1: Technical assistance for content management and analytics of Ihobe's websites. This includes comprehensive content management, incident tracking, and SEO analytics and optimization for websites managed on the DRUPAL platform, with a focus on www.ihobe.eus. Services cover managing, updating, and creating web content, layout and publishing in Drupal CMS, SEO optimization, web analytics and reporting, coordination with other lots and providers, and incident management and tracking. It also involves designing visual elements like banners. This lot explicitly excludes content translation, structural development or advanced CMS programming, and hosting, servers, or IT infrastructure support.
• Lot 2: Technical assistance for the management, dynamization, and analytics of Ihobe's social media presence. This lot focuses on managing crisis or contingency situations on social media, ensuring coherent and agile responses aligned with the institutional strategy. Tasks include active monitoring of potential reputational risks, advising on response definitions, preparing messages and adapting them to each channel, coordinating with the Ihobe team during crises, and identifying post-crisis learnings.
• Lot 3: Technical assistance for the design and deployment of online marketing actions using the Active Campaign platform. This service supports the design, management, sending, monitoring, and optimization of email marketing campaigns, as well as the development of automations through Active Campaign. It provides operational support and continuous improvement for the electronic newsletter communication strategy. Key services involve maintenance and creation of templates, layout of shipments, database segmentation, tracking and optimization, analytics and reports, and bilingual content writing (Basque/Spanish, and occasionally English). This also includes preparing quarterly and annual reports.

Common requirements across all lots include aligning with Ihobe's communication and digitalization strategy, continuous coordination with Ihobe's communication team and other providers, using inclusive language, non-sexist images, a gender perspective, respecting bilingualism (Basque and Spanish), and complying with current personal data protection regulations. All diagnostic and analysis reports, along with other documents and materials, must be delivered in digital format.