Ausschreibung einer Werbeagentur zur Konzeption, Planung und Umsetzung von Informations- und Kommunikationsmaßnahmen der alp Bayern

The contract timeline contains two different sets of dates for framework agreements.

Framework Agreement 1:

• Contract Start Date: February 1, 2024
• Contract End Date: January 31, 2026
• Total Duration: Not explicitly stated as a duration in years/months but implied by the start and end dates.
• Key Milestones/Phases: All activities commissioned before January 31, 2026, must be completed by April 30, 2026.

Framework Agreement 2:

• Contract Start Date: Begins on the 1st of the month following the contract award, but not before January 1, 2027.
• Total Duration: Three years, with an automatic extension of one year, up to a maximum total duration of four years, unless terminated by the client at least three months prior.
• Contract End Date: After four years, the contract ends automatically.
• Key Milestones/Phases: The contract comes into effect upon the award of the contract.

The core scope of work for this tender involves the conception, planning, and implementation of information and communication measures for alp Bayern by an advertising agency.

The Statement of Work summary includes the following key areas:

• Strategic and Conceptual Services: This covers strategic consulting, conceptual work, and idea generation.
• Project Management: Encompasses project management and key accounter responsibilities.
• Content Creation and Design: Includes graphic design for print and digital media, illustrations, infographics, layouts, final artwork, art direction, text conception, online content conception (website, screendesign), SEO and GEO text work, and ensuring accessibility-compliant data (WCAG 2.1 AA) with PAC-Text and screendesign.
• Digital Presence Management: Involves data and content maintenance in WordPress, technical maintenance and operation, programming work (especially in WordPress), and social media activities such as idea generation, content planning, static and animated content creation, Reels, and campaign handling.
• Media Planning and Placement: Covers online and offline media planning, placement of online and social media measures, as well as placement of print, Out-of-Home (Ooh), and Digital Out-of-Home (DooH) measures, and handling image rights.
• General Support and Research: Includes general service tasks like secretariat, organization, research, and the retrieval and provision of archived data.
• Event and Workshop Management: Involves preparation for and attendance at appointments (including travel costs), and the preparation and leadership of workshops.
• Specialized Handling: Covers handling and research for specific tasks such as sweepstakes or ongoing billing.

Remuneration for these services is based on hourly honorariums for labor, commission rates for media placements and image rights, and surcharges on third-party costs. Services related to "LB RV Druck, Lagerung und Versand" and "LB Messebau" are explicitly stated as not being part of this specific tender, although the contractor must consider existing framework agreements for these areas where interfaces occur.