Ausschreibung einer Werbeagentur zur Konzeption, Planung und Umsetzung von Informations- und Kommunikationsmaßnahmen der alp Bayern

The contract timeline is as follows:

The framework agreement begins on the 1st of the month following the award of the contract, but not before January 1, 2027. The initial term of the agreement is three years. The contract automatically extends for an additional year, reaching a total contract duration of four years, unless the client terminates it at least three months prior to the end of the initial three-year term. After four years, the contract concludes automatically without requiring further termination. The contract is legally formed upon the award of the contract.

The core scope of work for this tender, which is for an advertising agency, involves the conception, planning, and implementation of information and communication measures. The Statement of Work outlines the following key deliverables and services:

• Strategic Consulting and Conceptual Work: This includes strategic consulting, idea generation, and project management.
• Content Creation and Production: Encompassing creation, art direction, text conception for various outputs like press releases and advertorials, graphic adaptation, photo and video shoots, image editing, retouching, video editing, sound, and animations. It also covers DTP final artwork and template creation for both print and online formats.
• Digital and Online Services: These services focus on online content conception, ensuring accessibility according to WCAG 2.1 AA standards, including PAC-Text, website and screen design, SEO and GEO text work, data and content maintenance in WordPress, and technical maintenance and operation. Programming work, particularly in WordPress, is also included.
• Social Media Management: This involves idea generation, content planning (for both static and animated content), realization of social media reels, and handling campaigns.
• Appointment and Workshop Support: This includes preparation for and attendance at appointments and workshops, including travel, as well as handling and research for tasks such as sweepstakes or ongoing billing.

Compensation for these services will be provided as honoraria for working hours or as a commission for media advertising and third-party costs covered by the client. It is explicitly stated that services related to "Print, Storage and Shipping" and "Exhibition Stand Construction" are not part of this specific tender.