Ausschreibung einer Werbeagentur zur Konzeption, Planung und Umsetzung von Informations- und Kommunikationsmaßnahmen der alp Bayern

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The Free State of Bavaria, represented by the Bavarian State Ministry for Food, Agriculture, Forestry and Tourism (StMELF), promotes the sale of Bavarian agricultural products and foodstuffs through a series of information and communication measures under the umbrella brand "Bayern". The alp Bayern, Agency for Food - Products from Bavaria, is an independent unit within the Bavarian State Ministry for Food, Agriculture, Forestry and Tourism. It supports sales promotion and the expansion of the market position of Bavarian agricultural products and foodstuffs. Key activities of alp Bayern include information and communication measures at home and abroad, market development measures as well as joint appearances on platforms (e.g. trade fairs). The involvement of business, associations and institutions is an important key element of alp Bayern. Alp Bayern is looking for a suitable service provider (contractor) for the conception, planning and implementation of information and communication measures including media planning and placement as well as for the maintenance and further development of existing communication media in the field of sales promotion for Bavarian agricultural…

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