Ausschreibung einer Werbeagentur zur Konzeption, Planung und Umsetzung von Informations- und Kommunikationsmaßnahmen der alp Bayern

The contract timeline is as follows:

• Contract Start Date: The framework agreement is set to begin on the 1st of the month following the contract award, but not earlier than January 1, 2027.
• Initial Contract Duration: The agreement is initially for three years.
• Automatic Extension: The contract automatically extends by an additional year, resulting in a maximum total duration of four years, unless the client terminates it at least three months beforehand. After four years, the contract will end automatically without requiring termination.
• Key Milestones/Phases: The overall procedure is conducted in several consecutive phases, with the possibility of excluding participants in each phase. The estimated date for sending invitations to submit offers is October 9, 2026. The deadline for submitting applications for participation is September 22, 2026, at 11:00 +02:00.

The core scope of work for this tender, aimed at an advertising agency for the conception, planning, and implementation of information and communication measures for alp Bayern, encompasses several key areas.

The high-level summary of the Statement of Work and core deliverables includes:

• Strategic Consulting and Conceptual Work: Providing strategic advice and developing concepts.
• Idea Generation: Developing new ideas.
• Project Management / Key Account Management: Managing projects and serving as key account managers.
• Appointments and Workshops: Preparing for and attending appointments, including travel, and leading workshops.
• Handling and Research: Conducting research and handling tasks such as sweepstakes or continuous billing processes.
• Creative Conception (Art Direction & Text): Covering art direction, text conception, and editorial work for press releases and advertorials.
• Graphic Adaptations and Multimedia Production: Including adapting graphic designs, supporting photo and video shoots, image editing and retouching, video editing and sound mixing, and animations.
• DTP-Final Artwork and Template Creation: Preparing final artwork and templates for both print and online use.
• Online Conception: Focusing on barrier-free data according to WCAG 2.1 AA standards (including PAC-Text), online content conception for websites, screen design, SEO and GEO text work, and overall screen design.
• Data and Content Maintenance (WordPress): Managing data and content within WordPress, alongside technical maintenance and operation.
• Programming Work (WordPress): Performing programming tasks, particularly within the WordPress environment.
• Social Media Strategy and Content: Involving idea generation and planning for social media content, creating static and animated content, producing social media reels, and handling campaigns.
• Media Planning and Booking: Handling comprehensive media planning, booking, and management across all media channels.
• Surcharges on External Costs: Applying surcharges for recurring external costs such as image usage rights, printing costs, and other unspecified expenditures.