BR-Angebotsstudie

The contract timeline is as follows:

The contract is set to begin on January 1, 2027, with an initial basic term ending on December 31, 2027, making the total initial duration 12 months. This contract includes an option for automatic extension up to three times, each for an additional 12 months, provided neither party terminates it four months prior to its expiration.

Key milestones and phases related to the tender process include:

• The announcement for the Open Procedure was sent on August 31, 2026.
• The deadline for answering bidder questions was September 25, 2026.
• Offers were due by October 2, 2026, 10:00 AM.
• A decision for the award is anticipated by October 22, 2026.
• The planned award date is from November 2, 2026.
• The binding period for offers concludes on November 30, 2026.

Regarding service provision:

• The service provision is scheduled to start on January 1, 2027.
• The basic term for service provision ends on December 31, 2027.
• The contractor is required to develop a binding annual schedule for all project steps and components in agreement with the client.
• Results in SPSS format must be delivered no later than the eleventh working day after the completion of each survey.
• Survey waves are generally planned for the following periods, with each field time lasting approximately six weeks:
• Wave 1: earliest late February / March / early April.
• Wave 2: earliest late May / June / early July.
• Wave 3: earliest late October / November / early December.

The core scope of work for this tender, known as the "BR-Angebotsstudie" (BR Offer Study), involves the collection of data regarding the usage and evaluation of Bavarian Broadcasting (BR) offers across various platforms. This includes radio, television, and digital platforms such as BR Web/App, ARD-Mediathek, ARD Audiothek/ARD-Sounds, podcast platforms, YouTube, Instagram, Facebook, TikTok, Twitch, and Snapchat, targeting both the Bavarian and German populations. The study aims to gather quantitative metrics like awareness, reach, and target group utilization, as well as qualitative metrics such as overall judgment, perceived absence of offers ("Vermisssen"), and public value. Particular attention is given to BR offers not fully captured by existing audio and video market currency studies. The project entails three survey waves annually, each comprising a Bavaria-wide and a Germany-wide survey to cover both regional and national perspectives.

The core deliverables and services include:

• Setup and project management throughout the entire project duration.
• Creation and testing of questionnaires for three survey waves, encompassing both Bavarian and German subsamples.
• Selection of respondents and comprehensive field control, including quality assurance.
• Conducting interviews with 2,000 respondents for the Bavaria subsample in each of the three survey waves.
• Conducting interviews with 2,000 respondents for the Germany subsample in each of the three survey waves.
• Weighting of data for all three survey waves, covering both Bavarian and German subsamples.
• Data preparation and delivery of results, which include datasets and methodology reports. These are required for each of the three survey waves and a final report for the overall project, for both Bavarian and German subsamples.
• Continuous monitoring of results across survey waves, defining and tracking key performance indicators in aggregated form and for individual offers. The contractor must report and comment on any significant deviations observed between survey waves.
• Development of a binding annual schedule for all project steps and parts in coordination with the client.
• Delivery of results in SPSS format no later than the eleventh working day following the completion of each survey.