BR-Angebotsstudie

The contract timeline is as follows:

• Contract Start Date: January 1, 2027.
• Contract End Date (Basic Term): December 31, 2027.
• Total Duration (Basic Term): 12 months.
• Extension Option: The contract automatically extends up to three times, each for 12 months, unless either party cancels it in writing four months before its expiration.

Key Milestones/Phases (Tendering Process):

• Dispatch of the notice for the Open Procedure: August 31, 2026.
• Latest deadline for answering bidder questions: September 25, 2026.
• Deadline for submission of offers (bid period): October 2, 2026, 10:00 AM.
• Decision for award expected by: October 22, 2026.
• Planned award date from: November 2, 2026.
• End of binding period: November 30, 2026.

Key Milestones/Phases (Service Provision):

• For each contract year, the contractor must create a binding schedule for all project steps and parts in consultation with the client.
• This annual schedule must specify the deadline for the client to submit the draft questionnaire, the period for joint finalization and approval of the questionnaire, and the field time, starting from the respective field start.
• The delivery of results in SPSS format must occur no later than the eleventh working day after the completion of each survey.
• The field time for each wave is estimated to be approximately six weeks.
• The surveys are roughly planned in the following periods:
• Wave 1: earliest end of February / March / early April.
• Wave 2: earliest end of May / June / early July.
• Wave 3: earliest end of October / November / early December.

The core scope of work for this tender, "BR-Angebotsstudie" (BR Offer Study), involves collecting data on the usage and evaluation of Bayerischer Rundfunk (BR) offerings across various platforms including radio, television, BR-owned web/app, ARD-Mediathek, ARD-Sounds, and other digital platforms like YouTube, Instagram, Facebook, TikTok, Twitch, and Snapchat.

The primary objective is to gather both quantitative (e.g., awareness, reach, target group penetration) and qualitative (e.g., overall judgment, perceived absence, public value) key performance indicators for BR offerings, particularly those not fully covered by existing audio and video market currency studies.

The study design mandates three survey waves per year, each encompassing a Bavaria-wide and a Germany-wide survey to capture insights for both regional and supra-regional BR offerings.

The core deliverables and services include:

• Setup and comprehensive project management throughout the entire project duration.
• Development and testing of questionnaires for three survey waves, specifically for the Bavarian and German subsamples. The contractor is responsible for plausibility checks and implementing the questionnaire for CAWI (Computer Assisted Web Interviewing) surveys, with the draft provided by the client.
• Selection of survey respondents and diligent field control, including robust quality assurance measures.
• Conducting interviews with 2,000 respondents for the Bavaria subsample across three survey waves.
• Conducting interviews with 2,000 respondents for the Germany subsample across three survey waves.
• Weighting of data for all three survey waves and both subsamples.
• Comprehensive data preparation and delivery of results, which includes providing datasets and detailed methodology reports for each of the three survey waves, as well as a final report for the entire project. Results must be delivered in SPSS format within eleven working days after each survey's completion.
• Ongoing monitoring of results across survey waves, tracking defined key metrics in aggregated form and for individual offerings, and reporting/commenting on significant deviations to the client.
• Establishing and adhering to a binding annual schedule for all project steps, developed in coordination with the client.