Published
Campaña de comunicación destinada a la captación de alumnos en la Universidad Complutense de Madrid 2027
Notice number: 00532769-2026
KEY INFORMATION
- Submission deadline
- • Oct 1, 2026
- Location
- 🇪🇸 Spain
- Contracting authority
- Rectorado de la Universidad Complutense de Madrid
- Accepted Languages
- Spanish
- Tender type
- Services
- Contract Value
- Published date
- Jul 31, 2026
TENDER DESCRIPTION
This tender seeks a communication campaign aimed at recruiting students for the Complutense University of Madrid for the 2027 academic year, focusing on disseminating academic offerings in a competitive educational landscape. The scope of work involves providing comprehensive advertising and communication agency services, including the planning and purchasing of advertising spaces across diverse media and social networks. Bidders must adhere to electronic submission via PLACSP, electronic ordering, invoicing, and payment, and are expected to develop a Strategic Advertising Plan. The contract has an execution period of one year, with offers due by October 1, 2026, at 14:00, and no annual turnover threshold is required.
TENDER BRIEF
The contract timeline includes a total execution period of 1 year. Key milestones in the bidding process are as follows: the deadline for submitting offers is October 1, 2026, at 14:00. The opening of administrative offers (Sobre 1) will take place on October 2, 2026, at 10:00. The opening of technical offers (Sobre 2) is scheduled for October 2, 2026, at 10:15. Finally, the opening of economic offers (Sobre 3) will occur on October 13, 2026, at 12:00. The offer's validity period is 6 months. The tender announcement was sent for publication on July 30, 2026, and published on July 31, 2026. The explicit contract start and end dates are not stated.
Sources
- 1DOC_CD2026-000373088.html — “Documento de Pliegos Número de Expediente V-AB/2026/000207 Publicado en la Plataforma de Contratación del Sector Público el 31-07-2026 a las 10:13 horas. Campaña de comunicación destinada a la captación de alumnos en la…”
- 2DOC_CN2026-000370634.html — “class="boxNoBackground"> Detalle de la Licitación: https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=AB6WNkPw0pQZDGvgaZEVxQ%3D%3D Entidad Adjudicadora Rectorado de la Universidad Complute…”
- 3DOC_CN2026-000370634.pdf — “Según lo establecido en el apartado 5 de la carátula del PCAP. Umbral: 0 Preparación de oferta Sobre Sobre 1 Tipo de Oferta Documentación administrativa Evento de Apertura Aperura Sobre 1 Preparación de oferta Sobre Sobr…”
The core scope of work for this tender is a communication campaign aimed at attracting new students to the Complutense University of Madrid for the 2027 academic year. The primary objective is to ensure adequate dissemination of the university's academic offerings within an increasingly competitive educational environment.
The Statement of Work summary involves the provision of advertising and communication agency services. This includes the planning and purchase of advertising spaces across various media and social networks, specifically to recruit students for the University Complutense of Madrid in 2027.
Sources
- 1DOC_CD2026-000373088.html — “Documento de Pliegos Número de Expediente V-AB/2026/000207 Publicado en la Plataforma de Contratación del Sector Público el 31-07-2026 a las 10:13 horas. Campaña de comunicación destinada a la captación de alumnos en la…”
- 2Memoria Justificativa del Gasto.PDF — “UNIVERSITAS AIMATRIT COMPLYTEK UNIVERSIDAD COMPLUTENSE MADRID Expediente: V-AB/2026/000207 Memoria de contratación Objeto del Contrato: En virtud del art.99 de la Ley 9/2017, de 8 de noviembre, de Contratos del Sector Pú…”
- 3DOC_CD2026-000373088.pdf — “Documento de Pliegos Número de Expediente V-AB/2026/000207 Publicado en la Plataforma de Contratación del Sector Público el 31-07-2026 a las 10:13 horas. Plataforma de Contratación del Sector Público Campaña de comunicac…”
- 4Resolucion de Aprobacion.PDF — “VERSITAS UNIVERSIDAD COMPLUTENSE MADRID Nº de expediente: V-AB/2026/000207 Procedimiento: Abierto Tipo de contrato: Servicios Objeto del contrato: Campaña de comunicación destinada a la captación de alumnos en la Univers…”
- 5DOC_CN2026-000370634.html — “la Universidad Complutense de Madrid 2027 Descripción del procedimiento Prestación de servicios de agencia de publicidad y comunicación, para la planificación y la compra de espacios publicitarios endiferentes medios y r…”
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