Côtes du Rhône compte bilingue (pays cibles France, Belgique, Allemagne, Royaume-Uni, Etats-Unis et Canada) 2027-2028

The contract duration is a maximum of 2 years, commencing from its notification date to the successful bidder. The contract covers the years 2027 and 2028.

Key milestones and phases include:

• The contract's activation (affermissement) is contingent upon the availability of Inter Rhône's financial capacity, the successful obtainment of European Union subsidies for promotion programs in third-country markets for 2027 and 2028, and for internal market programs for 2027-2028 and 2028-2029, and the prior confirmation of needs.
• Lot 1 is specifically conditional on securing these EU subsidies for 2027 and 2028.
• Lot 2, however, does not require EU subsidies for the same years.
• A 20% portion of the contract's total amount will be temporarily withheld in 2027 and 2028, with its potential release in the spring, subject to an evaluation of economic performance and budget availability.
• Confirmation for the 2028 budget is anticipated during the second half of 2027.
• The promotional program focuses on digital communication for the years 2027-2028.
• The validity period for submitted offers is 90 days, starting from the offer submission deadline of September 15, 2026, which means offers are valid until December 15, 2026.

The core scope of work for this tender involves the definition of a digital communication strategy and an action plan for 2027 and 2028, focusing on social networks and influencer partnerships for the Appellations d'Origine Contrôlée (AOCs) of the Rhône Valley.

The work is divided into two distinct lots:

• Lot n°1: Managing a bilingual account for Côtes du Rhône, targeting France, Belgium, Germany, the United Kingdom, the United States, and Canada for 2027-2028.
• Lot n°2: Managing a bilingual account for "Explore Rhône Valley," which will highlight wine tourism activities within the Rhône Valley Vineyards for 2027-2028.

The services expected include the development of a promotion program for digital communication during these years, with specific budget allocations for targeted countries. The historical context of social media presence for Côtes du Rhône and Rhône Valley Vineyards, including content creation and sponsorship strategies, is also relevant to the description of expected services.