Conceptualización, diseño y definición de una nueva marca para los servicios de transportes públicos de la Generalitat de Catalunya.

The contract duration is 6 months. The contract start date is January 1, 2027, or the date of contract formalization if it occurs after this date.

Key phases mentioned include:

• Phase 1. Selection Phase: In this phase, interested companies submit their participation requests and required technical and economic documentation. The contracting authority evaluates the applications and selects up to a maximum of 5 companies.
• Phase 2. Restricted Phase: The companies selected in the previous phase will be invited to submit their detailed offers.
• Warranty Period: A 3-month warranty period is established, counting from the date of reception and conformity of all services that are the object of the contract.

The core scope of work for this tender involves the conceptualization, design, and definition of a new brand for the public transport services of the Generalitat de Catalunya.

The key deliverables and statement of work summary include:

• Definition of the brand strategy to build a relevant brand personality.
• Creation of the parent/umbrella brand name (naming), including disaster checks, registration, and domain purchase.
• Creation and development of the brand's visual identity, which encompasses the logo, graphic code, corporate typography, visual style, and definition of sub-brands or derived systems.
• Design of the brand ecosystem through the creation and elaboration of a corporate identity manual. This manual must contain all necessary visual and narrative tools to ensure coherent multi-channel implementation, including usage criteria, application guidelines, coexistence criteria with other public transport brands, and applications across different channels and supports.
• Audiobranding, which involves the development of the brand's auditory identity (sound brand).
• Design of the signage system associated with the new brand and the establishment of criteria for its implementation in physical and especially digital environments.
• The execution of these services also includes strategic and creative project management, art direction, and project management and monitoring.