Conseil et achat d’espaces publicitaires sur tout support - médiaplanning

The contract timeline is as follows:

• Contract Start Date: The provisional start date for services is December 30, 2026.
• Total Duration: The framework agreement is initially for one year from its notification. It is renewable three times for one year each by tacit renewal, meaning its total duration cannot exceed four years.
• Key Milestones/Phases:
• A market start-up phase will begin upon market notification and will last 15 days, ensuring a smooth transition.
• After the end of the campaign, the service provider must submit a comprehensive report within a maximum of 15 calendar days.
• Once payment is received from the Métropole, the service provider must pay the media supports within a maximum of 15 calendar days.
• Purchase orders must be issued during the validity period of the framework agreement, and their execution cannot extend beyond two months after the framework agreement's validity date.

The core scope of work for this tender involves consulting and purchasing advertising space across all media, encompassing media planning. The key services include the definition and justification of a media strategy, including a detailed media plan based on a brief, and price negotiation. It also covers the purchase of advertising spaces per campaign, which includes booking locations and presentation.

Deliverables and processes outlined include:

• Media Strategy and Planning: Defining and justifying a media strategy and detailed media plan based on client briefs, along with price negotiation for advertising spaces.
• Advertising Space Purchasing: Reserving advertising placements across various media.
• Work Process Proposal: Candidates must propose a work process covering advertising space purchases, consulting in advertising space purchasing, performance of reports, and the payment process for media.
• Campaign Monitoring and Performance Measurement: Providing management tools for tracking campaigns and measuring media performance, such as a monthly purchase tracking table and a campaign report.
• Financial Management Tools: Providing accounting management tools, for example, an accounting tracking table.
• Quotation and Order Process: For each communication campaign or insertion, a detailed quote must be established prior to any purchase. This quote must be transmitted within 1 to 2 working days and should include:
• Campaign or visual insertion title.
• Diffusion date, format, and location.
• Base rate, tariff adjustments (increases/decreases), and the applied gross rate.
• Professional or referential discounts, other current discounts, leading to the net current amount.
• The mandatary's remuneration.
• Any associated technical costs for publications or broadcasts.

Quotes must be grouped by media family (e.g., press, display, digital, radio, event), with each quote corresponding to a purchase order.