Published
Conseil et realisation de plans media, negociation et reservations d'espaces publicitaires
Notice number: 26-70701
KEY INFORMATION
- Submission deadline
- • Sep 18, 2026
- Location
- 🇫🇷 France
- Contracting authority
- Métropole européenne de Lille
- Accepted Languages
- FRA
- Tender type
- Services
- Contract Value
- Published date
- Jul 17, 2026
TENDER DESCRIPTION
This tender seeks a contractor to provide comprehensive media consulting services, including the creation of strategic media plans, and the negotiation and reservation of diverse advertising spaces across traditional (press, radio, television, display, cinema) and digital media (display, social networks, SEA, digital audio/video), alongside specialized areas like influencer marketing and e-mailing campaigns. Key technical requirements include the provision of a secure and continuously available platform for performance monitoring and management, initial user training, technical support, and the implementation of a joint methodology for needs assessment, campaign optimization, and standardized reporting deliverables. Candidates must demonstrate financial standing through turnover data for the last three available financial years, and adherence to consultation phase deadlines, with offers due by September 18, 2026, and valid until December 18, 2026, though contract duration will be specified in the commitment act and individual purchase orders.
TENDER BRIEF
Question: What is the contract timeline?
Context: Contract start date, end date, total duration, and any key milestones or phases mentioned. Return null if not stated.
The documents explicitly state the following key milestones for the consultation phase:
- The deadline for candidates to ask questions is September 7, 2026.
- The deadline for the MEL to respond to questions and modify documents is September 11, 2026.
- The deadline for receiving offers by the MEL is September 18, 2026, at 12 p.m.
- The offer validity end date is December 18, 2026.
Regarding the contract's duration, start date, and end date, the documents indicate that these provisions are specified in the "acte d'engagement" (commitment act) and that each purchase order will define the execution times for the services. There is no decomposition into tranches or lots. The duration of a subcontract is noted as a field to be completed, but no specific duration is provided.
As the contract start date, end date, and total duration are not explicitly stated in the provided documents, but rather referenced as being in another document ("acte d'engagement") or determined by individual purchase orders, and no specific milestones for the contract execution phase are detailed beyond the consultation schedule, it is not possible to provide this information based solely on the provided snippets.
Sources
- 126CA08_RC.pdf — “Cabinet du Président / Cellule de Pilotage et d’Appui Règlement de la consultation Mode d’emploi pour candidater CONSEIL ET REALISATION DE PLANS MEDIA, NEGOCIATION ET RESERVATIONS D'ESPACES PUBLICITAIRES Appel d’offres o…”
- 226CA08_RC-AOO.pdf — “Cabinet du Président / Cellule de Pilotage et d’Appui Règlement de la consultation Mode d’emploi pour candidater CONSEIL ET REALISATION DE PLANS MEDIA, NEGOCIATION ET RESERVATIONS D'ESPACES PUBLICITAIRES Appel d’offres o…”
- 326CA08_CCAP.pdf — “et réservations d’espaces publicitaires. Les prestations à réaliser sont détaillées dans le cahier des clauses techniques particulières. Par ailleurs, les correspondances et documents relatifs au marché sont rédigés en f…”
- 4DC4.docx — “1 mois, 1 mois et 2 semaines = 2 mois, etc.) La durée du contrat de sous-traitance en nombre de mois est de : J - Capacités du sous-traitant (Nota : Sauf pour les marchés de défense et de sécurité (MDS), ces renseignemen…”
The core scope of work and statement of work summary for this tender is primarily focused on providing consulting services, creating media plans, and managing the negotiation and reservation of advertising spaces.
The core deliverables and expected services explicitly stated include:
- Media Consulting and Plan Elaboration: This involves strategic advice and the creation of comprehensive media plans. The plans must define the framework in relation to targets and objectives, outlining strategies to achieve these within the allocated budget.
- Negotiation and Reservation of Advertising Spaces: The contractor is responsible for purchasing various types of advertising spaces. These explicitly cover:
- Traditional media such as press, radio, television, display, and cinema.
- Digital media, including display, social networks, search engine advertising (SEA), digital audio (e.g., podcasts, Spotify), and digital video (e.g., YouTube, Replay TV).
- Specialized areas like influencer marketing, in-app and store advertising, and e-mailing campaigns.
- Other categories such as tactical media, proximity media, unconventional supports, variable message panels (PMV), and other general media.
- Regularization: This service is also a key deliverable, with associated remuneration.
- Financial Documentation: The contractor must provide a detailed financial breakdown of the proposed media plan, encompassing all associated costs and the contractor's fees, along with the general terms and conditions of sale for the chosen media.
Sources
- 126CA08_CCAP.pdf — “détenu par la MEL fait foi 3 Le cahier des clauses techniques particulières (CCTP) dont seul l’exemplaire détenu par la MEL fait foi 4 Le bordereau des prix unitaires (BPU) dont seul l’exemplaire détenu par la MEL fait f…”
- 226CA08_RC.pdf — “Cabinet du Président / Cellule de Pilotage et d’Appui Règlement de la consultation Mode d’emploi pour candidater CONSEIL ET REALISATION DE PLANS MEDIA, NEGOCIATION ET RESERVATIONS D'ESPACES PUBLICITAIRES Appel d’offres o…”
- 326CA08_RC-AOO.pdf — “Cabinet du Président / Cellule de Pilotage et d’Appui Règlement de la consultation Mode d’emploi pour candidater CONSEIL ET REALISATION DE PLANS MEDIA, NEGOCIATION ET RESERVATIONS D'ESPACES PUBLICITAIRES Appel d’offres o…”
- 426CA08_CCTP.pdf — “et le contenu sont discutés et fixés au début du marché entre les deux parties, contient a minima les éléments suivants : • Le nom, l’objet et un descriptif court de l’opération de communication • L’ampleur de l’opératio…”
- 526CA08_DE.xlsx — “,,,,, ,,,,, ,,,,, ,,,,DQE, ,,,,Pièce non contractuelle, ,,,,, ,,,,, ,Direction Communication,,,, ,,,,, ,DÉTAIL QUANTITATIF ESTIMATIF DESTINÉ AU JUGEMENT DES OFFRES ,,,, ,,,,, ,"Conseil et réalisation de plans média, négo…”
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Unlock tender brief for freeTENDER DOCUMENTS
DIRECTORY • 19 FILES
- DC4.docx148 KBDOCX
- DC2-2023.docx111 KBDOCX
- 26CA08_CCTP.pdf4.2 MBPDF
and 12 other documents
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