Conseil et realisation de plans media, negociation et reservations d'espaces publicitaires

The contract start date, end date, and total duration are not explicitly stated in the provided documents. Article 2 - "Durée du marché - Délais d'exécution - Prolongation" indicates that these dispositions are detailed in the "acte d'engagement" and that each purchase order ("bon de commande") sets the deadlines for the execution of services. No key milestones or phases for the contract's execution are mentioned.

The "Calendrier de la consultation" provides dates related to the bidding process, including the deadline for candidates to ask questions (September 7, 2026), the deadline for the MEL to respond and modify documents (September 11, 2026), the deadline for receiving offers (September 18, 2026, at 12 PM), and the offer validity end date (December 18, 2026). These dates pertain to the tender process, not the execution of the contract itself.

The core scope of work for this tender involves advice and the creation of media plans, along with the negotiation and reservation of advertising spaces.

The services expected from the contractor include:

• Consulting.
• Negotiation and reservation of advertising spaces.
• Regularization.

The process begins with the MEL providing an initial brief containing details such as the communication operation's name, objective, short description, scope (local, national, international), event dates, communication period, target audience(s), communication objectives, messages, expected services, and allocated budget. Based on this brief, the contractor is required to submit a comprehensive media plan, which includes the plan's framework in relation to targets and objectives, strategic choices to achieve objectives within budget, details of negotiated and proposed advertising space purchases (with reservation and file submission information), and a detailed financial breakdown of the proposed media plan, including all costs and fees.

Specific deliverables and activities detailed within the scope include:

• Honoraria for the purchase of advertising spaces across various media channels such as press, radio, television, outdoor advertising, cinema, display advertising, social media networks, SEA and search campaigns, digital audio, digital video, influencers, in-app and store advertising, e-mailing campaigns, tactical/proximity media, variable message panels (PMV), and other media.
• Remuneration for regularization.
• Strategic consulting and media plan development, measured by half-day and full-day costs.