Contractació dels serveis de conceptualització creativa, disseny gràfic i producció de materials de comunicació per difundir la programació cultural, lúdica i de dinamització comercial de nadal i reis

The contract timeline is as follows:

• Contract End Date: December 31, 2026.
• Contract Duration: From the award date until December 31, 2026.

Key milestones and phases include:

• Presentation of offers: October 26 at 10:00 AM.
• Adjustment of the proposed offer and definition of the final pieces to be produced: November 6.
• Delivery of at least 70% of final arts: Week of November 17.
• Delivery of OPIS for placement: November 23.
• Campaign launch: November 30.

The core scope of work for this tender involves providing creative conceptualization, graphic design, and production of communication materials. The primary objective is to disseminate cultural, leisure, and commercial revitalization programs for Christmas and the Three Kings.

The Statement of Work summary includes the following core tasks and deliverables:

Core Tasks:

• Analyzing the municipal briefing and developing the creative concept and campaign slogan.
• Creating the main graphic line and defining the campaign's visual system.
• Providing art direction, design, graphic work, illustration, and drafting necessary messages for contracted pieces.
• Designing the main original piece and adapting it for various physical and digital supports.
• Developing specific adaptations for the Royal Camp and Three Kings activities, maintaining consistency with the overall campaign identity.
• Preparing, reviewing, and delivering final artwork suitable for printing, publishing, and broadcasting.
• Producing, controlling quality, and delivering the physical materials specified in the tender documents.
• Delivering final and editable files in the formats required by the City Council.

Core Deliverables (Pieces and Materials):

• A conceptual proposal and overall campaign strategy.
• Final artworks for all specified pieces.
• Outdoor advertising (OPI format), with 75 units (120x175 cm).
• Banners, 180 units for 90 lampposts.
• A3 posters, 50 units.
• Press advertisements and banners for promotion in print and digital media (number to be determined, digital delivery).
• Adaptations for social media (publications and stories) for municipal profiles.
• Static or animated adaptations for municipal screens (horizontal 1920x1080px and vertical 1080x1920px), with a minimum of 4 adaptations per screen.
• A "print at home" entrance design and layout in A4 format for the Royal Camp.
• Children's postcards (A5 format, approximately 2,000 units in color).
• Design, layout, and final art for the letter to the Three Kings (approximately 4,000 units in color).

The awarded company is also responsible for managing the planning, execution, and delivery of the campaign, ensuring coherence with the defined creative concept and communication objectives. A budget contingency for unforeseen needs or adaptations is required, and the contractor must accommodate at least 5 modifications or adjustments to achieve campaign objectives.