Contrato mixto de servicios y suministros para la consultoría técnica en comunicación, posicionamiento de marca y dinamización comunitaria del Programa Campus Rural, incluyendo material promocional y merchandising.

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The purpose of this contract is to provide communication and digital marketing consultancy services for the Campus Rural Programme, as well as the ancillary supply of promotional materials and merchandising linked to its execution. The service provisions shall include planning, coordination, operational execution and monitoring of the communication and community engagement activities linked to the programme. In particular, they shall include the development and application of communication criteria, the creation of materials and dissemination support, the basic planning and coordination of content and messages, as well as the community engagement and support of the programme’s participating persons through activities such as welcome sessions, topic webinars, follow-up actions and visits to students carrying out traineeships in rural areas. Likewise, as part of the development of the planned communication and community engagement activities, the contract shall include the supply of promotional materials and merchandising directly linked to the Campus Rural Programme. Such supply shall be ancillary and instrumental with respect to the service provisions and shall be…

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