Published
CRM partner agency tender
Notice number: ocds-h6vhtk-06e13d
KEY INFORMATION
- Submission deadline
- • Dec 15, 2026
- Location
- 🇬🇧 United Kingdom
- Contracting authority
- South western railway limited
- Accepted Languages
- English
- Tender type
- Services
- Contract Value
- Published date
- Sep 22, 2026
TENDER DESCRIPTION
This tender seeks a specialist CRM partner agency to operate as an extended team, supporting customer marketing and leveraging its value across multi-channel and media activation, with a focus on strategic input, journey mapping and improvement, analysis, and necessary activation to enhance CRM efforts and utilise relevant audiences in paid media. While explicit detailed scope of work or a summary of deliverables were not found in the documents, the procurement process mandates the use of Wax Digital for all communications from October 5th onwards, following the Expression of Interest (EOI) stage. Furthermore, adherence to the Social Value methodology, facilitated via the Social Value Portal, is required, particularly during the Invitation to Negotiate (ITN) stage. Key timeline considerations include an NDA upload deadline of September 30, 2026, with confidentiality obligations extending for five years post-project completion or notification of cessation, encompassing EOI, Pre-Qualification Questionnaire (PSQ), and ITN stages. Financial standing requirements for this tender are not explicitly specified.
TENDER BRIEF
The contract timeline includes the following key milestones and phases:
- The Non-Disclosure Agreement (NDA) must be uploaded by September 30, 2026.
- The procurement process includes an Expression of Interest (EOI) stage, a Pre-Qualification Questionnaire (PSQ) stage, and an Invitation to Negotiate (ITN) stage.
- During the EOI stage, communications are by email to the Procurement lead.
- From October 5th, and throughout the subsequent PSQ stage and beyond, all communications must be submitted through the 'Communication' tab on Wax Digital.
- Confidentiality obligations under the Confidential Agreement last for five years after the end of the Project, or five years from the date SWRL notifies the Counterparty that it will not proceed with the Project.
The contract start date, end date, and total duration for the main project contract are not explicitly stated.
Sources
- 1f54abd6b-c7ef-457f-b4ad-9b00d61092d7.pdf — “South Western Railway Please complete and sign the attached Non-Disclosure Agreement (NDA) and upload the signed version by 30 September 2026. Submission of a signed NDA is a mandatory requirement to gain access to this…”
- 2SWRL_Confidential_Agreement_Bilateral_Sept_2025.docx — “SWRL may need to share information with for the Project]. Clauses 4.5 and 4.6 will not apply in relation to any such disclosure made in connection with the Project.] not used DURATION The Receiving Party shall continue t…”
The provided documents do not contain explicit details regarding the core scope of work or a summary of the Statement of Work and its deliverables for this tender. The documents primarily focus on communication protocols during the Expression of Interest (EOI) stage, social value requirements for the Invitation to Negotiate (ITN) stage, and terms of a confidential agreement related to "the Project" (which is not further defined in terms of its scope or deliverables). Therefore, the specific core scope of work and statement of work summary cannot be determined from the provided information.null
Sources
- 1f54abd6b-c7ef-457f-b4ad-9b00d61092d7.pdf — “help suppliers begin considering their approach ahead of the ITN stage. Further details, including the specific Social Value requirements, evaluation criteria, and submission instructions, will be provided as part of the…”
- 2SWRL_Confidential_Agreement_Bilateral_Sept_2025.docx — “entire agreement between the parties and supersedes and extinguishes all previous agreements, promises, assurances, warranties, representations and understandings between them, whether written or oral, relating to its su…”
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Unlock tender brief for freeTENDER DOCUMENTS
DIRECTORY • 2 FILES
- f54abd6b-c7ef-457f-b4ad-9b00d61092d7.pdf84 KBPDF
- SWRL_Confidential_Agreement_Bilateral_Sept_2025.docx373 KBDOCX
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Yes, foreign companies can apply as long as they meet all the requirements set out in the procurement documents.
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