L0 - CSG-2026-0036: Servicio de diseño de la identidad visual y arquitectura de marcas de la Corporación...

The contract timeline indicates that the total execution deadlines, partial execution deadlines (if applicable), or the service start date are listed in letter C of the contract characteristics table. These are indicative and may be modified as a result of the tender. The contract's validity period must also be set in section C of the contract characteristics table, based on the type of service contracted. The admissibility of an extension is indicated in letter D. For result contracts, the maximum execution period begins on the day stipulated in the contract. For activity contracts with a global price or by execution/time units, the maximum validity period is indicated in letter C, or until its maximum budget is exhausted, if this occurs before the deadline. The contract may allow for one or more extensions, provided their characteristics remain unaltered.

Key milestones mentioned are:

• F1: Approved Audit
• F2: Validated Strategy
• F3: Approved Architecture
• F4: Approved Corporate Identity
• F5: Approved Typography
• F6: Validated Manual
• F7: Brand Center operational

The specific contract start date, end date, and total duration are not explicitly stated in the provided documents, but rather referenced as being located in letter C of the contract characteristics table.

The core scope of work for this tender involves the design service for the visual identity and brand architecture of Corporación de Servizos Audiovisuais de Galicia, S.A..

The high-level summary of the Statement of Work and core deliverables includes:

• Developing and defining the brand architecture.
• Creating a complete visual system.
• Designing a proprietary corporate typography.
• Producing an identity manual.
• Developing a Brand Center.
• Facilitating knowledge transfer and providing support for implementation.
• Delivering editable files, final artwork, technical documentation, licenses, and sufficient exploitation rights to enable CSAG to use, conserve, adapt, and evolve the resulting materials.

Specific deliverables mentioned are:

• Strategic audit report, including brand inventory, documentary analysis, benchmarking, SWOT analysis, conclusions, and recommendations.
• Document outlining brand purpose, mission, vision, values, attributes, territory, and personality.
• Brand strategy proposal, positioning lines, and implementation recommendations.
• Brand architecture, including graphic model, hierarchical relationships, criteria for new brand creation, and coexistence rules.
• Corporate visual identity, comprising the main logo, symbol, descriptor, and authorized versions.
• Color system, specifying corporate colors, Pantone, CMYK, RGB, HEX equivalences, and permitted uses.
• Typographic system, detailing typographies, hierarchies, sizes, and usage criteria.
• Definition of corporate typography, including main and complementary typographies, families, weights, styles, authorized variants, typographic hierarchies, and composition and usage criteria.