Definition de la strategie, du plan d'actions et mise en œuvre de la communication sur le don, le prelevement et la greffe d'organes et de tissus aupres du grand public et des professionnels de sante

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This competitive dialogue is intended to define the strategy, the action plan and the implementation of communication on organ and tissue donation, procurement and transplantation to the general public and healthcare professionals. The contract includes in particular the national programme for Organ Donation Day on 22 June each year, communication on kidney transplantation based on a living donor, communication on the donation and transplantation of tissues, information for hospital staff, combating misinformation and misconceptions, and any other opportunity communications actions depending on current events. The objective pursued by the Agence de la biomédecine for communication with the general public about post-mortem donation is to promote the donation of organs and tissues, in particular through media visibility of the subject and the mobilisation of intermediary actors. In addition, the agency ensures that it informs regularly and mobilises healthcare professionals on this activity by highlighting the chain from donation and procurement through to transplantation. This competitive dialogue is intended to define the strategy, the action plan and the implementation of…

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