Digital Media Planning and Buying Services – Scotland

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SRUC is seeking to appoint a media buying agency who has the experience to develop and deliver media activity in the higher education sector within a local Scottish market, while recognising the different perspectives, challenges, market demands and media consumption that exist. The selected supplier must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The supplier should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agency will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland.

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