Exp. 18/2026. Contractació del servei de posicionament de la web, gestió de la campanya de Google Ads, Social Media ads i Pla de mitjans per a la campanya de Serveis a Empreses, programes de febrer i d’octubre 27/28, testeig nova oferta 26/27 i 27/28, de Microcred 27, de Juliols UB 2027, Gaudir UB 26/27 i 27/28, i dels cursos d’especialització que conformen el Programa d’indústria farmacèutica 27

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The purpose of this contract is the contracting of the positioning service (SEO, Search Engine Optimization, GEO, Generative Engine Optimization and AEO Answer Engine Optimization) for the website, the management of the Google Ads campaign, Social Media ads and Media plan for the Business Services campaign, the programmes of the February (26/27) call and of October (27/28), the testing of the new offer (26/27 and 27/28), Microcredentials 2027, Juliols UB (2027), Gaudir UB (26/27 and 27/28), and the specialist courses that make up the Pharmaceutical Industry General Programme 2027 of the Fundació Institut de Formació Contínua de la Universitat de Barcelona (IL3-UB). The purpose of this contract is the contracting of the positioning service (SEO, Search Engine Optimization, GEO, Generative Engine Optimization and AEO Answer Engine Optimization) for the website, the management of the Google Ads campaign, Social Media ads and Media plan for the Business Services campaign, the programmes of the February (26/27) call and of October (27/28), the testing of the new offer (26/27 and 27/28), Microcredentials 2027, Juliols UB (2027), Gaudir UB (26/27 and 27/28), and the specialist courses…

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