Fortführung und Weiterentwicklung des Partnermanagements sowie der Kommunikationskampagne der Initiative „Gründerland Bayern“ für den Gründerstandort Bayern

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To achieve the defined objectives and to address the target groups appropriately, a total of four work packages are defined, which are to be presented in an integrated overall concept. The further development and continuation of partner management and the campaign aim at a consistent concept over a period of two years and must be considered together. In doing so, the scope should include the capacity to extend the period to four years. The Gründerland Bayern brand is to serve as an umbrella for start-up activities in Bavaria and, at the same time, address both the target group of founders and the partner organizations as stakeholders. The brand message and tone of voice are to be retained. The implementation and further development of the campaign are generally carried out in close coordination with the contracting authority and taking into account the described framework conditions.

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