Fortführung und Weiterentwicklung des Partnermanagements sowie der Kommunikationskampagne der Initiative „Gründerland Bayern“ für den Gründerstandort Bayern

TENDER DESCRIPTION

To achieve the defined objectives and address the target groups appropriately, a total of four work packages are defined, which are to be presented in an integrated overall concept. The further development and continuation of partner management and the campaign are aimed at a consistent concept over two years and must be considered together. In doing so, the capacity to extend a period to four years is to be planned in. The Gründerland Bayern brand is to serve as an umbrella for start-up activities in Bavaria and, at the same time, address the start-up target group as well as the partner organisations as stakeholders. The brand message and tone of voice are to be maintained. The implementation and further development of the campaign shall, as a matter of principle, be carried out in close coordination with the contracting authority and taking into account the described framework conditions. To achieve the defined objectives and address the target groups appropriately, a total of four work packages are defined, which are to be presented in an integrated overall concept. The further development and continuation of partner management and the campaign are aimed at a consistent…

TENDER BRIEF

TENDER DOCUMENTS