Fortführung und Weiterentwicklung einer Social-Media- und Web-basierten Informations- und Werbekampagne zur Steigerung der Auslandsmobilität von Studierenden an deutschen Hochschulen

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A contractor is sought with proven expertise in the field of social media and online marketing for young students and/or school pupils in the upper secondary level (gymnasiale Oberstufe). The core of the campaign “studieren weltweit – ERLEBE ES!” is user-generated social media content produced by so-called “Correspondents” who are studying abroad. The contractor has experience in coaching and in providing audience-focused support to such content creators. In cooperation with the contracting authority, the contractor assumes responsibility for the strategic and operational design, implementation and further development of the social media campaign as well as supplementary online marketing measures, including monitoring and the use of the insights gained for campaign planning and for supporting the Correspondents. The website www.studieren-weltweit.de will be further developed against the backdrop of increasing use of AI-supported information services. The campaign is intended to pursue a contemporary, innovative and dynamic approach. The DAAD has an established campaign profile, but is open to strategic proposals for adapting, further developing or supplementing the existing…

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