Fortführung und Weiterentwicklung einer Social-Media- und Web-basierten Informations- und Werbekampagne zur Steigerung der Auslandsmobilität von Studierenden an deutschen Hochschulen

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A contractor with proven expertise in social media and online marketing for young students and/or pupils of the upper secondary school level is sought. The core of the campaign “studieren weltweit – ERLEBE ES!” (“Study worldwide – EXPERIENCE IT!”) is user-generated social media content produced by so-called “Correspondents” studying abroad. The contractor has experience in coaching and in target group-specific support of such content creators. In cooperation with the contracting authority, the contractor assumes responsibility for the strategic and operational planning, implementation and further development of the social media campaign as well as additional online marketing measures, including monitoring and the use of the insights gained for campaign planning and for supporting the Correspondents. The website www.studieren-weltweit.de will be further developed in view of the increasing use of AI-supported information offerings. The campaign is intended to pursue a contemporary, innovative and dynamic approach. The DAAD has a proven campaign profile, but is open to strategic proposals for adapting, further developing or supplementing the existing instruments in the digital space…

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