Fourniture, formation et maintenance de l'outil Crm Hubspot pour la Spl Destination Rennes

The contract timeline is as follows:

• Contract start date: 22/11/2026.
• Initial duration: 18 months. This means the initial contract would end on 22/05/2028.
• Reconduction: The contract can be renewed once for an additional period of 18 months.
• Total duration (with reconduction): 36 months (18 months initial + 18 months reconduction). This would extend the contract until 22/11/2029.
• Key phases/milestones:
• Price review periods:
• From notification to 21/11/2027: Firm price.
• From 22/11/2027 to 21/11/2028.
• From 22/11/2028 to 21/11/2029.
• The renewal is considered accepted if no written decision to the contrary is made by the buyer at least 3 months before the end of the current period.

The core scope of work for this tender is the supply, training, and maintenance of the Hubspot CRM tool for SPL Destination Rennes.

The main objective of the contract is the consolidation, maintenance, and development of the inbound marketing system implemented on the SPL's websites, which will necessarily utilize the Hubspot CRM.

High-level summary of the Statement of Work and core deliverables includes:

• Hubspot CRM provision: This encompasses the annual subscription for various Hubspot licenses (Sales, Service, Essentielle), annual hosting costs, and corrective maintenance for the solution.
• Training: Provision of both on-site and remote training sessions.
• Specialized Staffing: Availability of personnel such as Technical Project Managers, Developers, Design Project Managers, Ergonomics Consultants, Content Producers, Community Managers, and Web Designers, with specified daily rates for services like testing and reception.
• E-CRM System and Inbound Marketing Strategy: Deliverables include content production (e.g., SEO-optimized articles, testimonial videos, marketing emails), creation of landing pages, email routing, and the setup and management of Google Adwords and Facebook sponsorship campaigns. It also involves setting up marketing automation scenarios and providing monthly performance reports for the inbound marketing system.
• Advanced Integrations: Parametrization of an MCP connector compatible with ChatGPT for the solution.

The contract is structured as a framework agreement with purchase orders and subsequent markets, operating on fixed and/or unit prices. The initial duration is 18 months, with the possibility of one renewal for a similar 18-month period.