Published
Fullservice mediabureau: van advies tot facturatie
Notice number: 00621294-2026
KEY INFORMATION
- Submission deadline
- • Oct 26, 2026
- Location
- 🇳🇱 Netherlands
- Contracting authority
- Nederlandse Organisatie voor Wetenschappelijk Onderzoek
- Accepted Languages
- Dutch
- Tender type
- Services
- Contract Value
- Published date
- Sep 9, 2026
TENDER DESCRIPTION
This tender invites proposals from a full-service media agency to manage online media campaigns, including social media, for NWO, with a primary focus on the NKO unit. The assignment encompasses media advice, strategy, planning, buying, and comprehensive invoicing for various media, aiming to increase reach and awareness among education professionals, researchers, and policymakers, while explicitly excluding offline, internal campaigns, creative design, and video/image production. Key deliverables include detailed reports on media usage and campaign results, assistance with interpretation, and proposals for follow-up actions, alongside managing all aspects of invoicing from media partners. Bidders must demonstrate data-driven management, monitoring, and optimization, ensure electronic submissions via TenderNed, utilize electronic invoicing, and guarantee data is stored in a suitably secured IT environment with encryption, ideally supported by an ISO 27001 certificate or equivalent. Financially, bidders must provide a recent financial report without a going concern paragraph, supporting a Framework Agreement commencing February 1, 2027, for an initial two years, with an option for…
TENDER BRIEF
The contract timeline is as follows:
Tender Process Milestones:
- Publication of the tender (start date tender): September 7, 2026.
- Latest deadline for asking questions (1st round): September 22, 2026.
- Publication of the Note of Information 1: October 5, 2026.
- Latest deadline for submitting the Bid via TenderNed: October 26, 2026, by 11:00 AM.
- Opening of Bids: October 26, 2026, after 11:00 AM.
- Announcement of progression to the second assessment phase and provision of case study: November 5, 2026.
- Case study - presentation (Award criterion 4): November 17, 2026.
- Notification of the award decision: December 10, 2026.
- End of objection period: January 8, 2027.
- Definitive award: January 11, 2027.
Framework Agreement (Raamovereenkomst) Timeline:
- Intended start date of the Framework Agreement: February 1, 2027.
- Initial duration: Two (2) years.
- Extension option: The contracting authority has the right to unilaterally extend the Framework Agreement once (1x) for a period of two (2) years under the same conditions.
- Notification for extension: If the contracting authority wishes to exercise the extension option, they must inform the contractor in writing at least six (6) months before the expiry of the current contract term.
Key Milestones/Phases during contract execution:
- Start meeting: A start meeting will take place between the client and the contractor at the beginning of the assignment period.
- Strategic consultation: Occurs at least once per year between both parties to evaluate services and the Framework Agreement, and to make agreements for the coming year.
- Tactical consultation: Occurs at least once per year to discuss service delivery, monitoring of agreements, and cooperation.
The specific end date and total duration are dependent on whether the extension option is exercised. The minimum total duration is two years, with a potential maximum of four years if the extension is utilized. The exact dates for the `Nadere Overeenkomst` (further agreement) are indicated by placeholders [date] in the document, and thus are not explicitly stated.
Sources
- 1Beschrijvend document Openbare EA.pdf — “dienst. Dit is het Beschrijvend document inclusief bijlagen, de Nota ('s) van inlichtingen en het prijzenblad in het TenderNed platform; • De Inschrijving van Inschrijver: de door Inschrijver rechtsgeldig ondertekende en…”
- 2Bijlage B Concept Raamovereenkomst.pdf — “genoemde: 1. de Nota van Inlichtingen (Bijlage ...); 2. dit document; 3. de ARVODI-2025 (Bijlage ...); 4. de Aanbestedingsstukken (inclusief bijlagen) (Bijlage ...); 5. de door Opdrachtnemer aan Opdrachtgever uitgebracht…”
- 3Bijlage A Eisen aan de Opdracht.pdf — “de contractmanager van Opdrachtgever en vaste contactpersoon van Opdrachtnemer; 11. Bij aanvang van de opdrachtperiode vindt een startoverleg tussen Opdrachtgever en Opdrachtnemer plaats; 12. Na gunning worden nadere afs…”
- 4Bijlage B1. Concept Nadere Overeenkomst.pdf — “de ARVODI-2025; 6. de aanbestedingsstukken / Offerteaanvraag (inclusief bijlagen); 7. Service Level Agreement 8. de door Opdrachtnemer aan Opdrachtgever uitgebrachte Offerte van [datum], met kenmerk [...]; 9. de overige…”
The core scope of work for this tender primarily involves managing online media campaigns, including social media, over an extended period. The successful tenderer is expected to contribute to increasing the reach and awareness of NWO and/or NKO. This includes providing insights into media usage per target group/sector.
Key deliverables include:
- Providing results of media usage and campaigns, such as monthly, quarterly, and annual reports.
- Offering assistance in interpreting these results.
- Collaborating with the client to propose follow-up actions based on the campaign results.
- Handling all aspects of invoicing, which entails arranging invoicing for various offline and online media, paying invoices from media partners/exploiters on behalf of NWO, adding campaign credits to NWO media accounts (including NKO accounts), submitting a consolidated invoice at the NWO campaign level, and settling accounts with exploiters.
- A final report, delivered digitally, which must include achieved results, methods and techniques used, and derived conclusions. An optional concept report may precede the final report.
- Transferring ownership of all research material received, purchased, or produced/processed for the research to the client, provided the contractor has access to it and it contains data relevant to the research.
Explicitly excluded from the scope of this tender are:
- Offline campaigns.
- Internal campaigns.
- Creative design.
- Video and image production.
Sources
- 1Beschrijvend document Openbare EA.pdf — “social media inzet en campagnes gecombineerd voor een langere periode. 2. Inschrijver draagt bij aan het vergroten van het bereik en bekendheid van het NWO en/of NKO en maakt inzichtelijk wat de media-inzet per doelgroep…”
- 2Bijlage B1. Concept Nadere Overeenkomst.pdf — “de ARVODI-2025; 6. de aanbestedingsstukken / Offerteaanvraag (inclusief bijlagen); 7. Service Level Agreement 8. de door Opdrachtnemer aan Opdrachtgever uitgebrachte Offerte van [datum], met kenmerk [...]; 9. de overige…”
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Unlock tender brief for freeTENDER DOCUMENTS
DIRECTORY • 12 FILES
- Bijlage F Uniform Europees Aanbestedingsdocument (UEA).pdf645 KBPDF
- Bijlage I Prijzenblad.xlsx22 KBXLSX
- Bijlage G Beantwoording gunningcriteria G1, G2 en G3.docx91 KBDOCX
and 5 other documents
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