Fullservice mediabureau: van advies tot facturatie

Question: What is the contract timeline?

Context: Contract start date, end date, total duration, and any key milestones or phases mentioned. Return null if not stated.

Format: Answer with a plain text string. If not found, write "null".

The contract timeline for the Framework Agreement includes:

Contract Start Date:

The intended effective date of the Framework Agreement is February 1, 2027. The Framework Agreement comes into effect once the last party has signed.

Total Duration:

The Framework Agreement will be concluded for a fixed period of two (2) years. The Contracting Authority has the right to unilaterally extend the Framework Agreement once for an additional period of two (2) years under the same conditions. This implies a potential total duration of four (4) years (2 initial + 2 extended).

End Date:

Based on the initial 2-year duration starting February 1, 2027, the initial end date would be January 31, 2029. If the extension option is exercised, the contract could end on January 31, 2031.

Key Milestones/Phases (Tender Process leading to contract):

• Publication of the tender (start date of the tender): September 7, 2026.
• Latest deadline for asking questions (1st round of questions): September 22, 2026.
• Publication of the Memorandum of Information 1: October 5, 2026.
• Latest deadline for submitting the Tender via TenderNed: October 26, 2026, by 11:00 AM.
• Opening of Tenders: October 26, 2026, after 11:00 AM.
• Notification of progression to the second assessment phase and provision of case study: November 5, 2026.
• Case study - presentation (Award criterion 4): November 17, 2026.
• Notification of the award decision: December 10, 2026.
• End of objection period: January 8, 2027.
• Definitive award: January 11, 2027.
• Intended effective date of the Framework Agreement: February 1, 2027.

The core scope of work for this tender involves seeking a full-service media agency to provide comprehensive services to NWO (Dutch Research Council) and NKO (Netherlands Initiative for Education Research). The agency's responsibilities include media advice, media strategy development, media planning, media buying, and invoicing. The target audience for these services consists of education professionals, teacher trainers, researchers, and policymakers across primary, secondary, special, MBO, HBO, and university education sectors.

Specifically, the selected agency will:

• Assist NWO and NKO in developing media strategies, planning, and buying.
• Provide insights into media usage per target group and sector.
• Deliver results from media campaigns (e.g., monthly, quarterly, annually) and help interpret these results, subsequently proposing follow-up actions in collaboration with the client.
• Manage all invoicing tasks, including arranging invoices for various offline and online media, paying media party/operator invoices on behalf of NWO, adding campaign credits to NWO media accounts (including NKO accounts), submitting consolidated invoices at the NWO campaign level, and settling with operators.

The tender explicitly excludes the following from its scope: offline campaigns, internal campaigns, creative design, and video and image production. The nature of the contract is for "Diensten" (Services), with the main classification being "79341000 Reclamediensten" (Advertising services).