Gestion des relations médias, presse et influence

The contract takes effect upon notification to the contractor and has an initial duration of one year. It can be renewed three times, each for an additional year, for a total possible duration of four years. The decision to renew must be communicated to the contractor at least one month before the contract's expiry. The specific duration is fixed in the commitment act, and execution deadlines are set out in the contractor's technical offer.

Key phases and milestones mentioned are:

• September - October: Development of the press relations action plan.
• November - February: Preparation of press campaigns, including drafting and disseminating press releases, updating media files, mobilizing journalists, organizing interviews, and preparing press conferences.
• February: Support for pre-festival and pre-forum key events, such as press conferences in Lille and Paris, the launch of OFF Series Mania, the Series Mania Bus tour, and initial programming announcements.
• March: Operational support during the Festival and Forum, covering journalist reception, interview coordination, photocall and TV Line management, assistance for the international press jury, media request follow-up, and impact monitoring.
• April - May: Creation of press reviews, qualitative and quantitative assessments, result analysis, and recommendations for future editions.
• All year round: Support for institutional communications, the Series Mania Institute, educational activities, the CSR approach, and any relevant media or press relations opportunities.

It is noted that this calendar is indicative, and the contractor must ensure continuous and responsive service execution throughout the year. Following contract notification, a launch meeting will be held to define execution terms, the provisional calendar, and key contacts. Regular follow-up meetings and progress reports will also be part of the timeline.

• Offers and related documents must be entirely written in French. If submitted in another language, a French translation certified by a sworn translator is required.
• The submission of bids (candidatures and offers) must be done exclusively by electronic means.
• The proposed methodology must demonstrate the relevance of the means to implement Séries Mania's Corporate Social Responsibility (CSR) approach, in accordance with article 6.2 of the CCP.
• The methodology must take into account sustainable development objectives and implement a societal responsibility approach.