In-House Design Support and Development

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​​CFL requires a partner with proven experience in: ​​Working with client in-house design resource to develop and plan impactful ideas and concepts. ​​Working with client in-house marketing team to develop appropriate multichannel campaigns and content. ​​Working with key third parties, including media buyer, film production company, marcomms agency, in-house Insight and Digital teams, brand partners, social media influencers, and content creators. ​​The partner will be required to work on a variety of projects throughout the year for assets used across the website, social media, paid media and more, however exact projects are yet to be determined, and, in most cases, direction is already determined. ​​Existing Assets: ​​Some of the assets that the team already has include: ​​Brand Guidelines including marque, bespoke font, colour palette, pictograms ​​Tone of Voice Policy ​​Unifying Brand Proposition Line (external from early 2027) ​​Brand Positioning Line ‘Improving every journey’ (internal/external from May 2025) ​​Campaign concept and direction ​​Built Environment Guidelines – Advice on how the brand is manifested in ports and vessels. ​​Photo…

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