Published
IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums
Notice number: ocds-h6vhtk-06dc31
KEY INFORMATION
- Submission deadline
- • Sep 7, 2026
- Location
- 🇬🇧 United Kingdom
- Contracting authority
- Imperial War Museums
- Accepted Languages
- English
- Tender type
- Services
- Contract Value
- Published date
- Aug 5, 2026
TENDER DESCRIPTION
Imperial War Museums (IWM) seeks a supplier to provide comprehensive consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), and AI search visibility across its digital estate, encompassing technical audits, content strategy, keyword research, structured data recommendations, search analytics, user journey optimisation, and internal team training. The appointed supplier must adhere to robust security standards, including Cyber Essentials, ISO/IEC 27001, and PCI DSS compliance, alongside strict UK GDPR provisions for data protection, confidentiality, and data subject rights. Methodologies are expected to leverage tools such as Google Analytics, Google Search Console, MS Clarity, and Bing Search Console, with careful consideration for AI/ML-assisted tools, while also actively contributing to Social Value Model outcomes focused on digital skills development, diverse supply chains, and inclusive employment. Prospective suppliers are required to demonstrate strong financial standing through recent financial statements or approved alternatives. The contract is scheduled to commence on December 1, 2026, for an initial two-year term,…
TENDER BRIEF
The contract is set to commence on December 01, 2026. The initial contract period will run for two years, concluding on November 30, 2028. There is an option to extend the contract by two additional one-year periods.
Key milestones in the procurement timeline include:
- Invitation to Tender (ITT) publication: August 05, 2026.
- Closing date for 'Further Information' requests: August 24, 2026 (by 4pm).
- Closing date for completed ITT returns: September 07, 2026 (by 12:00 midday).
- Tender Clarification Period: September 07 to September 11, 2026.
- Completion of ITT evaluation and shortlisting for presentations: September 30, 2026.
- Shortlisted supplier presentations: Week commencing October 12, 2026.
- Preferred supplier identification and award: Week commencing November 02, 2026.
- Standstill period ends: Approximately midnight on November 12, 2026.
- Risk Ledger approval with the preferred supplier: November 16, 2026.
Sources
- 1DE3512_Invitation to Tender (ITT)_Information & Instructions.pdf — “supplier (see 3.21 below) 01 December 2026 3.3 Contract commences. CONTRACT AND SPECIFICATION The contract is to run for an initial period of two years from 00.00am (midnight) on 01 December 2026 to 11.59pm on 30 Novembe…”
- 2SEO&GEO_Open PSQ & ITT Stage_Query Log. Responses Issued 20260828.pdf — “opening wording be removed, so the restriction is simply that the Contractor may provide services to others provided this does not create a conflict of interest with IWM. | No amendment will be made to this clause. | 24/…”
- 3Appendix C - Draft Contract 20260824.pdf — “rules, regulations and requirements (including those relating to security arrangements) as may be in force for the conduct of personnel at the Premises. Details of such rules, regulations and requirements shall be provid…”
The provided documents discuss tender response requirements, evaluation criteria (Demonstration of Expertise, Project Management, References, Social Value, Value for Money), and contractual details, including the contract duration. However, they do not explicitly state a "core scope of work" or a "statement of work summary" that outlines the high-level summary of the SOW and core deliverables for the tender. While there are mentions of "project specification" and "services," a direct, consolidated summary of the work's scope is not present.null
Sources
- 1DE3512_Invitation to Tender (ITT)_Information & Instructions.pdf — “about your company, detailing your values and ethos, as well as the professional, creative, and technical skills and expertise that will enable your prospective core team to carry out this work for IWM. Include a list of…”
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Unlock tender brief for freeTENDER DOCUMENTS
DIRECTORY • 8 FILES
- Appendix C - Draft Contract 20260824.pdf325 KBPDF
- Appendix D - Form of Tender.pdf101 KBPDF
- Appendix A – Stage One – Procurement Specific Questionnaire Template for Response.docx96 KBDOCX
and 1 other document
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Can a foreign company apply?
Yes, foreign companies can apply as long as they meet all the requirements set out in the procurement documents.
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