Leitagentur Aufklärungskampagne zur Organ- und Gewebespende sowie zur Blut- und Plasmaspende

The contract timeline is as follows:

• Contract Start Date: The service provision begins immediately after the contract award, but no earlier than December 1, 2026.
• Contract End Date: The service period ends upon reaching or exhausting the contractual upper limit, but no later than 24 months after the start date, without the need for termination.
• Total Duration: The initial duration is a maximum of 24 months.
• Extension Options: The framework agreement can be extended twice, each time by an additional twelve months, under the existing conditions.
• Key Milestones/Phases:
• Kick-off Meeting: A kick-off meeting for the initial coordination of services will take place within 28 days of the contract award.
• Overall Strategy Meeting: Approximately 4 weeks after the kick-off meeting, a meeting will be held to present the overall strategy for the duration of the framework agreement.
• Annual Planning Meeting: There will be an annual meeting to discuss the yearly planning.
• Regular Meetings for Organ and Tissue Donation: Four to six annual "Jours fixes" for planning individual orders with other contractors, regular "Jours fixes" for individual orders, and a workshop on "Websites" for kick-off, finalization, and operationalization.
• Regular Meetings for Blood and Plasma Donation: One to two annual working meetings for overall project steering, and one to four annual "Jours fixes" for planning individual orders with other contractors, and regular "Jours fixes" for individual orders.
• Handover and Data Backup after Contract Expiry: The contractor must ensure a handover to a new contractor, which should be completed no later than four weeks after the end of the framework agreement. The contractor must also be available by phone for four weeks after the framework agreement ends to answer questions about media and materials.

The core scope of work and statement of work summary for this tender include:

1. Development and Management of Online Communication Strategy: This involves creating a four-year online strategy, continuously reviewing and adapting it to changing requirements, including potential re-designs, integrating it with other communication channels, and evaluating web communication trends. A key deliverable is a coherent and targeted content strategy for the websites.

2. Website Development and Content Management: The contractor is responsible for adapting and implementing existing communication elements for campaigns, developing and implementing strategic recommendations such as new website elements, sub-pages, and content. This also includes the ongoing development of the website style guide, creating new and unique media formats, and the design development of new elements, features, and sub-pages. A core task is the content and design support of the website, including creating sub-group specific, factually correct, search engine optimized (for AI), and user-friendly articles with metadata.

3. Strategic Support for Overall Campaigns: This encompasses the conceptual development and implementation of an integrated communication concept for campaigns, reviewing and evolving existing messages and design guidelines, and conceiving and managing interconnected campaign elements.

4. Corporate Design and Branding: Tasks involve the conceptual development and continuous updating of the corporate design manual, creating and updating templates (e.g., letterheads, presentations), and motive development (moods, scribbles, wording, texts). It also includes the preparation and implementation of the layout line, covering all related work steps and external services, and delivering motives as low-PDFs for pretests.

5. Event Management and Reporting: The contractor will prepare and evaluate event deployments through short reports, including background information, visitor numbers, feedback, and suggestions. Annual reviews of events are also required in PPT and PDF formats, summarizing concepts, key figures, and evaluations, along with short descriptions of each event with pictures and data. This also covers quality checks of returned materials and coordination of stand deployments for events, as well as the conceptualization, organization, support, execution, and follow-up of cooperations and actions for campaigns.

6. Data Management and Handover: The contractor must provide all collected data in a suitable format to the client, ensuring necessary usage rights for third-party content. This includes telephone support for any new contractors, the handover of all created documentation, files, images, and transcripts, and the continuous securing and documentation of data.