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The City of Lappeenranta has strengthened its brand by renewing and sharpening its core message and external appearance. We are looking for a supplier as our partner that supports the contracting authority in brand implementation and understands the strategic and operational significance of its implementation. The contracting authorities value the supplier’s local expertise. The new brand was completed in summer 2026, and the selected service provider must commit to implementing it in a manner that seeks, for the city, both competitive advantage compared with benchmark cities and, from the points of view of vitality and security, an image and, above all, the best home city for its residents. Our goal is to strengthen the profile of the City of Lappeenranta and enhance its regional, national and international recognisability. The LATO Group is also renewing its brand during autumn 2026. The supplier is intended to be used in the contracting authority’s brand implementation, and the supplier must understand the strategic and operational significance of the brand implementation. Advertising agency services include the following service packages: Service package 1 Strategic…

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