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The City of Lappeenranta has strengthened its brand by renewing and sharpening its core message and external appearance. We are looking for a supplier as our partner that supports the contracting authority in implementing the brand rollout, and understands the strategic and operational significance of its execution. The contracting authorities value the supplier’s local expertise. The new brand was completed in summer 2026, and the selected service provider must commit to implementing it in accordance with this, by which the city is seeking, for itself, both competitive advantage over peer cities, an image based on regional vitality and safety, and above all the best home city for its residents. Our goal is to strengthen the profile of the City of Lappeenranta and its regional, national and international recognisability. Also the LATO group is renewing its brand during autumn 2026. The supplier is intended to be used in the contracting authority’s brand rollout, and the supplier must understand the strategic and operational significance of implementing the brand. Advertising agency services include the following service packages: Service package 1 Strategic cooperation in…

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