Mediaplanung und -einkauf

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The scope of the contractor's tasks in the area of media planning and buying includes in particular the following services: - Consulting on the optimal use of the media budget in classical and digital media - Consulting and information on current and relevant target group developments and trends across all relevant channels - Reach, competition, and target group analyses, - Development of target group-specific, cross-media media strategies aimed at the effective use of creative concepts - Creation of media plans based on these strategies and according to the latest media and advertising research, - Creation of production schedules, - Creation of distribution and cost plans, - Search Engine Marketing: keyword analyses, setting up campaigns, monitoring and optimizing including proactive strategic consulting in case of underperformance - Social Media: setting up campaigns on LinkedIn, Youtube, and XING, monitoring and optimizing including proactive strategic consulting in case of underperformance - Creation of reporting for all channels (campaign objectives vs. achieved KPIs, reach and impressions, clicks and CTR, CPM/CPC, actual vs. planned budget, target group…

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