Mediaplanung und -einkauf

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The scope of the contractor's tasks in the field of media planning and purchasing includes in particular the following services: - Consulting on the optimal use of the media budget in traditional and digital media - Consulting and information on current and relevant target group developments and trends across all relevant channels - Reach, competitor, and target group analyses, - Development of target group-specific, cross-media media strategies aimed at the effective use of creative concepts - Preparation of media plans based on these strategies and up-to-date media and advertising medium research, - Preparation of production plans, - Preparation of distribution and cost plans, - Search Engine Marketing: Keyword analyses, setting up, monitoring and optimizing campaigns, including proactive strategic advice in case of under-spending - Social Media: Setting up, monitoring and optimizing campaigns on LinkedIn, Youtube and XING, including proactive strategic advice in case of under-spending - Preparation of reports for all channels (campaign objectives vs. achieved KPIs, reach and impressions, clicks and CTR, CPM/CPC, budget actual vs. target, target group performance, channel…

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