Mediastrategie, campagnemanagement en mediainkoop

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Vrije Universiteit Amsterdam (hereinafter: VU) intends to enter into a framework agreement for media strategy, campaign management and media procurement. The assignment includes providing strategic and operational support to the VU with the planning, execution, monitoring, evaluation and optimization of media campaigns, in order to achieve the VU’s marketing and communication objectives and in accordance with the VU’s specifications and terms and conditions. With this assignment, the VU aims to work towards a coherent, data-driven and efficient deployment of media and media channels. The VU is seeking advice and support for the transition from a large number of fragmented, ad-hoc campaigns to a balanced mix of small-scale, mid-sized and larger strategic campaigns. The focus here is on online campaigns. During the term of the agreement, the intended contractor provides integrated services in the fields of media strategy, campaign management and media procurement. The estimated contract value is approximately € 4,000,000 excluding VAT, over a total term of four years plus implementation, i.e. approximately € 1,000,000 per year. Of this total value, approximately 75% falls under…

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