Published
Prestations de conseil en strategie et partenariats media, incluant l'achat d'espaces publicitaires pour le compte de l'ancv
Notice number: 00669214-2026
KEY INFORMATION
- Submission deadline
- • Oct 29, 2026
- Location
- 🇫🇷 France
- Contracting authority
- Ancv
- Accepted Languages
- French
- Tender type
- Services
- Contract Value
- Published date
- Sep 29, 2026
TENDER DESCRIPTION
This tender seeks a contractor to provide comprehensive consulting services in media strategy and partnerships, including the end-to-end management and purchase of advertising spaces for ANCV across various digital and offline channels, with a strong emphasis on performance optimization, monitoring, and evaluation to enhance return on investment. The required services include annual and ad hoc strategic media recommendations, competitive intelligence, and full operational execution encompassing negotiation, booking, implementation, and financial monitoring, along with a dedicated transition phase. Proposers must demonstrate a robust work methodology, including a unified tool for tracking investments, performance, and invoicing, and a methodology for integrating environmental impacts into strategic recommendations and campaign assessments, leveraging various technical platforms such as adservers, programmatic buying, campaign management, tracking, audience measurement, reporting, and media monitoring tools, with compatibility for Dolist. The contract is for an initial 12-month period, tacitly renewable three times for an estimated total duration of four years, commencing either on…
TENDER BRIEF
The contract is initially concluded for a duration of 12 months.
The start date of the contract depends on the notification date:
- If the contract is notified before January 1, 2027, the duration begins on January 1, 2027.
- If the contract is notified after January 1, 2027, the duration begins from the date of contract notification.
The contract is tacitly renewable and includes 3 renewals. This means the total duration of the market is estimated at 4 years.
A "transition phase" is mentioned as a key phase, which will be subject to a lump sum and ordered via a purchase order.
Sources
- 1CCAP Marché 2026-11 Achat d'espaces pub ANCV.pdf — “4. DUREE Durée : Le marché est conclu pour une durée de 12 mois. La durée du marché commence à courir : • À compter du 1 er janvier 2027, si la notification du marché intervient avant cette date. • À compter de la notifi…”
- 2AE Marché 2026-11 Achat d'espaces pub ANCV.pdf — “décision d'attribution intervient dans un délai de 120 jours à compter de la date limite de réception des offres fixée par le règlement de la consultation. ARTICLE 3. ÉTENDUE DU MARCHÉ PUBLIC PRESTATIONS DE CONSEIL EN ST…”
- 3Règlement de consultation.pdf — “d'achat, de gestion, de pilotage et d'évaluation des espaces publicitaires pour le compte de l'ANCV. Le montant estimé pour la durée totale du marché (4 ans) est de 10 200 000,00 € HT. Le montant maximum pour la durée to…”
- 4CCTP Marché 2026-11 Achat d'espaces pub ANCV.pdf — “de plateformes technologiques et outils liés à la gestion des campagnes digitales ainsi que les données. Le titulaire s’organise, avec l’ANCV pour reprendre, tant que faire se peut, les données des précédents marchés en…”
The core scope of work for this tender involves providing consulting services in media strategy and partnerships, alongside the comprehensive management and purchase of advertising spaces for ANCV. The contractor is expected to deliver an approach centered on performance and continuous optimization of advertising investments, including monitoring, evaluation, and ongoing improvement of the deployed strategies based on ANCV's objectives. This entails evaluating the effectiveness of both digital and offline campaigns and providing recommendations to enhance performance and optimize return on investment.
Specifically, the services include:
- Consulting in media strategy and partnerships:
- Annual strategic media recommendation and its operational deployment.
- Ad hoc strategic recommendations for advertising purchases.
- Analysis of the media market and competitive intelligence.
- Management and purchase of advertising spaces (digital and offline): This encompasses negotiation, purchase, booking, implementation, administrative, technical, and financial monitoring, piloting, optimization, and evaluation across various media channels such as Press, Radio and audio, Television and video, Cinema, Outdoor advertising, Retail Media, Search/SEA, Social Ads, and Display and native advertising.
Key deliverables include:
- An annual strategic media recommendation, provided as a presentation or written note, accompanied by a budget summary detailing provisional investments by media, lever, or device. These recommendations cover target analysis, market context, competitive landscape, strategic media orientations, media selection and justification, identification of opportunities, investment distribution, communication phasing, performance indicators, campaign calendar, and provisional budget.
- Ad hoc recommendations and associated budget summaries when specific needs or opportunities arise throughout the year.
- A media watch note, preferably in PPT format, summarizing trends, best practices, innovations, strategies, and activations by competitors, including benchmarks and recommendations for ANCV.
- A general synthesis note.
Sources
- 1DQE Marché 2026-11 Achat d'espaces pub ANCV.xlsx — “,,,,,,,,, ,,,,,,,,, ,,,,,,,,, ,,,,,,,,, ,,,,,,,,, ,,,,,,,,, ,"DQE - PRESTATIONS DE CONSEIL EN STRATEGIE ET PARTENARIATS MEDIA, INCLUANT L’ACHAT D’ESPACES PUBLICITAIRES POUR LE COMPTE DE L’ANCV",,,,,,,, ,,,,,,,,, ,,,,,,,,…”
- 2BPU Marché 2026-11 Achat d'espaces pub ANCV.xlsx — “,,,, ,,Les prix et % honoraires indiqués ci-dessous devront être strictement identiques au DQE du dossier de candidature,, ,,Renseigner l'intégralité des cases en orange uniquement,, ,,Ne modifier aucune autre case. N'aj…”
- 3CCTP Marché 2026-11 Achat d'espaces pub ANCV.pdf — “note de synthèse. La restitution de ces résultats doit intervenir dans les 30 jours suivants la validation du bon de commande. Livrables attendus - Une note de veille média, sous forme de présentation PPT idéalement, rés…”
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Unlock tender brief for freeTENDER DOCUMENTS
DIRECTORY • 16 FILES
- ANCV - Musique de marque - Vlongue.mp32.8 MBMP3
- Règlement de consultation.pdf459 KBPDF
- ANCV - Musique de marque - Logo sonore.mp3335 KBMP3
and 9 other documents
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