Print- und Online-Medienbeobachtung sowie Pressespiegeltool

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The DAAD Public Relations Office monitors and assesses, every working day, reporting in German as well as selected international print and online media. Relevant contributions are researched, licensed for internal use, and provided in a daily digital press clipping. In addition, special press clippings are created for special events or topics. In addition to the daily creation of press clippings, the DAAD Public Relations Office evaluates media resonance regarding the DAAD, Erasmus+, and other topics relevant for the DAAD. For this purpose, contributions from print and online media are researched, structured and analysed according to various criteria. The aim is a technically reliable and legally sound system that maps the above work processes as integrated as possible. Media research, rights and license management, media monitoring and analysis, as well as the creation and distribution of the press clipping should be possible without media breaks and avoidable multiple recording. The contractor provides all services required for this or arranges for their provision. This includes in particular coordinating the required licensing and rights partners as well as technical…

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