Procédure ouverte relative aux services de gestion, de coordination et de commercialisation de la LuXembourg Collection sur le territoire du Grand-Duché de Luxembourg et sur des missions spécifiques internationales

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As part of its mission, the Brand Image unit, better known to the general public under the initiative "LuXembourg - Let's Make It Happen", of the Ministry of the Economy (hereinafter "MECO") is developing a collection of promotional products (called "LuXembourg Collection" or "Collection") with the objectives of: • Showcasing local know-how, diversity, and creativity of Luxembourg internationally • Making the values and faces of Luxembourg known and appreciated • Bringing the "LuXembourg" brand to life and making it travel around the world It is in this context that MECO partners with local producers to develop new items for the Collection in a sustainable, local, and contextualized approach (through storytelling around the product). It should be noted that the LuXembourg Collection fulfills the following functions: • Official representation gifts as used by embassies, LTIOs, ministries, etc.; • Conventional gifts to be offered to an international audience; • Souvenirs or gifts purchased by tourists and international visitors; • Identification products worn by the local general public; • Promotional material aimed at an international audience within the framework of organizing…

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