Rahmenvereinbarung Digitalmarketing-Dienstleistungen Tourismus Oberstdorf

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The Kurbetriebe Oberstdorf, a non-legal entity (nicht rechtsfähiger Eigenbetrieb) of the market town (Markt) Oberstdorf, invites tenders for a framework agreement for digital marketing services from an agency for strategic consulting, digital media planning, campaign management and creation from 01.02.2026. With around 485,000 guests and more than 2.5 million guest nights per year, Oberstdorf is today one of the most important tourist destinations in the Alpine region. As a climatic health resort (heilklimatischer Kurort) in Premium Class and a Kneipp health resort, Oberstdorf is an all-year destination focused on mountain and hiking sports. In 1987, 2005, 2021 and 2031 Oberstdorf was/will be the venue for the Nordic Ski World Championships; in addition, international top events such as the Ski Flying World Championships, World Cups and the Four Hills Tournament regularly take place in the southernmost municipality of Germany. A lead agency is being sought as a long-term strategic partner for the strategic planning, creative concept development, operational management, continuous optimisation and further development of Tourismus Oberstdorf’s digital marketing measures (Paid/in…

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