Rahmenvertrag Öffentlichkeitsarbeit ab 2027

The contract timeline is as follows:

• Contract Start Date: Earliest January 16, 2027, upon contract award.
• Initial Duration: 12 months.
• Extension Options: The contract has the option for three extensions, each for an additional year.
• Total Duration: The maximum contract duration is 48 months (4 years).
• Automatic Extension: The contract term automatically extends by one year after its initial period, up to a maximum of four years, unless terminated with a three-month notice period to the end of the contract year. Another document mentions a four-month notice period for termination at the end of a contract year.
• Key Milestones or Phases: While individual projects will have their own schedules and partial payments are tied to "completed service parts (milestones)," no overarching key milestones or phases for the entire contract timeline are explicitly stated.

The core scope of work for this tender, a framework agreement for public relations starting in 2027, includes comprehensive services across various communication domains. The overall objective is the conception, design, and production of communication products, websites, advertising materials, exhibitions, films, and online advertisements, alongside the preparation, implementation, and follow-up of campaigns and events, as well as providing training and strategic consulting. Products must be target-group oriented, contemporary, and sustainably designed and produced.

Key deliverables and services can be summarized as:

• General Services: Project management and support (including preparation and follow-up), consulting and concept development for public relations strategies, conducting internal workshops, presentations, and on-site consultations. It also involves defining selection criteria, assisting with pre-publications, obtaining at least three comparable offers for sub-contractors, documenting the procurement process, and providing a cloud service for data transfer and project overview.
• Publications/Advertising Materials/Exhibition Systems: This includes consulting, layout, typesetting, and design of various print materials like brochures, flyers, postcards, books, and posters. Services extend to image research, procurement, editing, acquiring usage rights, basic layout/graphic design, idea development, final artwork (Reinzeichnung/Satz) with image processing, correction rounds, and barrier-free design (PDF/UA), as well as text creation, proofreading, and editing.
• Events and Fairs: Encompasses conception, consulting, organization, and execution (e.g., on-site support, setup, and dismantling), along with participant management (e.g., invitations, registration, attendee lists) using the client's software.
• Multimedia Services/Digital Media/Online Ads/GDN Campaigns: Involves conception, consulting, project management, and implementation (e.g., design, format provision, editing, securing necessary approvals).
• Website Creation: Includes project management, consulting, drafting mockups, graphic and image creation, editorial work, search engine and AI visibility optimization, and programming within a Content Management System.
• Film Production: Covers production management, conception, consulting, screenplay, storyboard, text optimization/development, direction, camera, sound, sound design/music, graphic design, animation, lighting, drone flight, editing, post-production, and engaging non-AI speakers.