Rahmenvertrag Öffentlichkeitsarbeit ab 2027

The contract timeline is as follows:

• Contract Start Date: Earliest possible start is January 16, 2027, following the award of the contract.
• Initial Contract Duration: 12 months.
• Extension Options: The contract can be extended three times, each for an additional year. The contract automatically extends by one year after the initial period, up to a maximum duration of four years, unless terminated with three months' notice before the end of a contract year.
• Total Duration: The maximum contract duration, including extensions, is 48 months (4 years).
• Key Milestones or Phases: For individual projects, the contractor will create a schedule in cooperation with the client before project execution. Partial invoices are to be linked to completed service components (milestones). No specific overarching milestones for the entire contract duration are stated.

The core scope of work for this tender involves a framework agreement for public relations, encompassing consulting, planning, and concept development, as well as the design and production of various communication products such as websites, advertising materials, exhibitions, films, and online advertisements. Additionally, it includes the preparation, implementation, and follow-up of campaigns and events, alongside providing training and strategic consulting.

The statement of work summary outlines several key deliverables and service areas:

• General Services: Project management, strategic and public relations consulting, internal workshops, presentations, and on-site consultations.
• Publications and Advertising: Layout, typesetting, graphic design, idea generation, image research and processing, text creation, proofreading, and editing for items like flyers, brochures, postcards, books, and posters. These must be barrier-free and environmentally friendly (using 100% recycled paper).
• Events and Fairs: Conception, consulting, organization, implementation (including on-site support, setup, and dismantling), and participant management through the client's event management software.
• Multimedia and Digital Media: Conception, consulting, project management, and implementation for online advertisements and GDN campaigns, covering design, format provision, and cutting.
• Websites: Conception and design aligned with the Saxon State Government's style guide, text editing, creation of graphics and interactive elements, mockups, website development within the client's Content Management System, search engine optimization, AI visibility, and workshops/training for website design and structure.
• Photography: Organization and execution of photo shoots (persons, buildings, scenes), including consent management and documentation of usage rights.
• Audio Production/Podcasts: Consulting, planning, execution, production, post-production, podcast caption creation, research and acquisition of sound elements (e.g., background music), and creation of media lists.
• Social Media: Creation of share pics and video clips, preparation, execution, and follow-up of campaigns on platforms like LinkedIn and Mastodon, including ads.
• Training and Strategic Consulting: Conception and moderation of public relations workshops for employees (approximately one per year) and development of communication strategies (approximately one per year).
• Film Production: Production management, conception, consulting, screenplay, storyboard, text development, directing, camera work, sound, sound design, music, graphic design, animation, lighting, drone flights, editing, post-production, and engaging non-AI speakers.
• Other: Conducting evaluations, effectiveness, and feedback analyses for selected public relations activities as needed.

All products are expected to be target group-oriented, contemporary, and sustainably conceived and produced, with work performed in close cooperation with the client. The contract is a framework agreement with an estimated annual volume of €450,000 to €550,000 (gross) and a maximum total volume of €2,500,000 (gross) over a four-year period.