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Expected results from the implementation of the Communication Plan • Informing the beneficiaries about the Visual Identity Manual for the programming period 2021-2027, so that they comply with and apply the rules on information, publicity and visibility within the projects; • Increasing the absorption rate of the funds allocated through the Health Programme; • Greater awareness among the general public regarding how to use the European funds allocated through the Health Programme; • Increased awareness regarding the impact of the Health Programme on the health system; • Recognition of the benefits of implementing the regional development policy in Romania; • Publicizing and disseminating best practices and lessons learned by beneficiaries from the implementation of projects funded under the Health Programme. Requested services: • Supply and customization of promotional items for distribution at events — the technical sheet and the list of products are detailed in section 4.1 of the specifications; • Development of a promotion concept, as well as certain digital materials for their use in social media for the Health Programme — the related technical sheet is part of the…

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